Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. We’ve compiled a list of some of the best keyword research tools to help you conquer your content.
The Best Keyword Research Tools
Keyword Suggestion Tool JasaSEO.be
KW Finder (Premium)
SEMRush (Premium – Available On A 30 Day Free Trial)
Ahrefs Keyword Explorer (Premium, Free Trial , 7$)
KWfinder is a unique tool that works by using three different types of group ideas. It includes questions, autocompletes, and suggestions.
Data filtering is easier as compared to other tools.
Thanks to the accurately laid out search volume in an organic setup the KWFinder way gives you all the data that you expect.
KWFinder uses several tools, including Majestic and Moz, to determine the number of monthly searches for a keyword, find relevant related keywords, and define the difficulty in positioning.
Launched in 2014, the tool has improved considerably over the years and makes it possible to:
>to know the number of monthly searches for a keyword >find variations of this keyword >to know the difficulty to position oneself on a niche >compare the metrics of the first 10 results
Beyond the SEO point of view, KWFinder is a great tool for finding niche ideas and defining the keywords to work on.
This translates into relevant related keyword proposals, with a competitive score and the ability to analyze and compare the top 10 results of a given keyword quickly and easily.
Free starter plan
Affordable monthly subscription
Easy to use interface
Well-explained keyword difficulty score
Agency plan is expensive
Lack of competitor analysis tools
SEMRush (Premium – Available On A 30 Day Free Trial)
SEMrush is like the Swiss Army Knife of SEO. Instead of producing a list of keywords, SEMrush suggests 5-10 very specific keywords that your competitors are already using.
Uncover long-tail keywords and ad group ideas
Get yearly keyword trends
Worldwide CPC distribution statistics
Access to the complete keyword research toolkit
Keyword difficulty analysis and organic traffic insights
SEMrush hosts a 7-day free trial of the service. You do need to enter credit card details to get access to the trial, but there are no charges levied if you choose to cancel your subscription within the 7-day trial.
SEMrush has four different pricing plans. The best offers come with annual billing.
Pro – A plan for limited budget sites and freelancers, it starts at $83 per month and gets billed annually.
Guru – SEO agencies and small to mid-sized business will find the features in this plan perfect for the day-to-day management of content sites. Guru starts at $166 per month.
Business – It is ideal for eCommerce stores and agencies, and opens at $333 per month.
Enterprise – If you have an extensive content strategy, reaching beyond the capacity of the above solutions, SEMrush can custom fit a plan for your needs.
SEMrush has some of the most detailed and innovative SEO metrics available
Integrates with Google Analytics AND Google Search Console
The free version is more for one-time tasks
Ahrefs Keyword Explorer (Premium, Free Trial , 7$)
Ahrefs is one of the best keyword research tools available for content creators today. The platform provides a broad keyword report to the user and relies on clickstream data to provide unique click metrics.
Accurate keyword difficulty score
1,000+ keyword suggestions
Supported in over 171 countries
Click metrics for improving CTR
Extensive SERP overview
Ahrefs has four pricing plans. The rates for freelancers, online marketers, mid-sized organizations, and bigger brands start at just $82 per month if you choose an annual payment plan.
They do have a trial offer ($7 for 7 days) on their Lite and Standard subscription plans.
In-depth SERP analysis
Accurate backlinks numbers
Keyword section includes clickstream data for more accurate
Low limits and restrictions on the regular plan
Keyword suggestions do not have a relevancy sore
No integration with Google Analytics or Search Console
Google Keyword Planner is a simple option serving up a few basic features. Despite the lack of functionality, however, it’s one of the most accurate sources of keyword data on the market. The data comes directly from Google and the results integrate well with AdSense monetization.
Locate commercial keywords using “top of page” bid range
Accurate search volume directly from Google’s search engine
Ubersuggest is another great free keyword tool for beginners owned by Neil Patel.
It helps you easily find a a number of keyword ideas.
Ubersuggest searches by volume, SEO competition metrics,CPC, Negative keyword search and Related/lateral search.
Briefly, this program is an awesome, legit option I can recommend if you’re looking for free ways to find great and even decent KeyWord ideas.
Update: Additional features for this tool: keyword difficulty, Site Audit and backlinks.
Still free to use
Fast and accurate results
Tons of keyword ideas
Provides search volume and CPC
Doesn’t include features like competitive analysis so far.
Does not support other useful APIs like Amazon
Moz Keyword Explorer (Freemium)
The Moz Keyword Explorer serves up easy to use, out-of-the-box keyword recommendations. Moz’s SEO tool boasts all the features you’d expect from the very best keyword research tools, plus two very unique data points.
Organic CTR score – This click-through rate demonstrates the number of clicks you’re expected to attract on page 1 of Google.
Priority score – The priority score is a mixture of all the individual factors a typical tool uses to suggest keyword options. It combines data on CTR, search volume, and keyword difficulty to help you select the best terms for your project.
Get related keyword suggestions
Organic CTR and Priority score for smart targeting
Moz offers a one month trial period
Sign up for a free Moz account and get 10 free queries per month. The Keyword Explorer is not a standalone researching tool, to get full access to this useful little asset you will need to pay for the entire SEO suite. You can get the Moz keyword research features in the platform’s “Medium” plan, which starts at $179 a month with the option for a free 30-day trial.
Provides useful SEO metrics
Adding keywords to your list
Free version very Limited
Takes a long time to research each keyword
A bit overpriced
SERPStat Keyword Research Tool
This all-in-one tool contains four more modules covering Competitor Analysis, Site Audit, Backlink Analysis and Rank Tracking.
Serpstat shows you how to find keywords by displaying a full list of search results for a keyword along with extra data such as: organic keywords, the number of Facebook shares, and the potential traffic score for each separate page.
The Tool will also allow you to compare your keywords to different performance indicators, such as search volume, cost-per-click, competition level or number of search results.
Serpstat defines your online competitors as websites that rank in Google’s top 20 results for the same keywords as your website.
Affordable SEO tool
The keyword tracking is great
The clean interface
Quality and on-demand support
Automated website monitoring
Only few Google search databases available
It's not the most accurate in keyword difficulty and authority ranking of competitor websites
This is the ultimate backlink analysis tool. In particular, it indicates how many links and domains point to your website.
The notion of Trust Flow, unique to Majestic, is a note that indicates the level of “trust” of a site based on the reputation of sites that make links.
It also makes it possible to visualize the distribution and the types of anchors of a site.
Moreover, this tool also makes it possible to have a clear and fast vision of the themes of a site.
Chrome extension available
Trust Flow and Citation Flow
Strong backlink indexing
Links are grouped into types
Since it is not an all-in-one tool, many SEO features aren’t provided
User interface is outdated and user experience just average
This tool, which is widely used by developers and marketers, identifies the entire structure of a page and its SEO characteristics.
In addition to analyzing the number of H1 and H2, Screaming Frog analyzes the incoming and outgoing links on the structure of the URL.
In other words, this tool is great for detecting errors that are detrimental to good SEO. It allows to review its website and bring it closer to the concept “Google friendly”.
The SEO Spider is a desktop website crawler and auditor for PC, Mac or Linux which spiders websites’ links, images, CSS, script and apps like a search engine to evaluate onsite SEO.
Generous free version
Reasonable license fees
Detailed scraping of metadata from every single page
Integration with Search Console for detailed analysis of pages
No cloud based option so far
Limited in its free version
The speed of crawls can be an issue if you have a large website.
Lack of Materials like videos/guides
This amazing tool will help you find hundreds of long tail keyword in no time with the amazing keyword research tool.
I will also allow you instantly revealing the ranking difficulty and metrics for hundreds of keywords.
Identify keywords with high search volume and low competition, you can also check domain availability for each term as well, which you can apply to your SEO strategy & start ranking on page one.
Another cool feature about this tool that is similar to LongTailPro is the keyword brainstorming that helps you discover uncovered long trail keywords.
It shows the keyword difficulty level (useful to decide if you should target a keyword or not)
It reveals if EMD domains are available for each keywords
The interface at Keyword Revealer is easier to get started.
Limit of keyword searches per day in basic plan
Returned keywords for each focus keywords is less than competitors
Answer The Public (Free)
Appeared in 2014, “Answer the public” automatically extracts from a keyword Google's autosuggestions by associating them with questions or prepositions.
The interface of Answer the public is particularly successful, with HTML5 animation. The typed keyword shows questions related to the search keyword.
This tool is really innovative compared to the classic extractors of Google Suggest.
The tool returns questions that are actually asked to Google
The keywords proposed are not too numerous
Free to use
Visualizations are innovative but not good in practice
Quite a few features
Keywords Everywhere ( Paid)
Free Keyword search volume for 15+ websites like Google Analytics, Google Search Console, Moz, Majestic, YouTube, Amazon & more.
The Keywords Everywhere extension is a keyword research tool free, that shows you useful google keyword search volume and cost per click data on multiple websites.
This tool saves you the hassle of copying data from various websites and using the google adwords keyword planner to see relevant search volume and cpc data.
I use Keywords Everywhere almost every day, especially when I want to find the SV/CPC/Competition of a small number of keywords
Very Affordable- Value For Money
Ease Of Use
Chrome and firefox extension
Need other tool to get the big picture
PRO TIP :
When it comes to finding keywords, the greatest tip you can get is to be patient and keep digging and digging.
The more you search and, the more you’ll uncover.
After you have collected all related keywords, organize them and develop your plan.
Optimize your site, and laten on focus on your outreach plan.
Using these keywords, you will have the ability to build the community that assists lead your site/blog to the right direction.
A free tool, LSI Graph helps you find LSI keywords that emphasize the optimization of your content.
Simply enter your keyword in the search bar and you will receive a list of LSI keywords that you can use.
Note that you do not have to use them all.
Think about the intention of your user. All of these keywords do not match your goals or the needs of your buyer, so filter them wisely.
What are LSI keywords?
LSI keywords are essentially keywords related to the keywords that you are searching for, and Google does this by using a system known as LSI (Latent Semantic Indexing).
A lot of people think that LSI keywords are synonyms.
But this is incorrect. LSI keywords are simply words that are frequently found together because they share the same context.
Simple to understand and use
Free to use
3-searches daily limit unless you verify your account, 20 searches if you add your email
doesn’t do anything else other than suggesting keywords
Wrapping It Up Keyword Research Tools
Whether Free or Paid, there is no dearth of Keyword Research Tools.
It all boils down to what stage of Keyword Research you are at?
If you are looking for advanced sliced and diced data… you may look for an advanced Paid tool. In the other case, a free, average tool like (Google Keyword Planner) will do a good job.
Before you zeroed down to a single tool, it is always recommended to have a go at options and features to see which one fits your requirements better.
There are a lot of best free keyword research tools available these days. It can become a quite time-consuming and challenging task to find the right tool when creating your content.
We have tried majority of these tools before and we can conclude that :
If you are looking for an easy and free solution then I recommend Google Keyword Planner , ubersuggest, Moz and Keyword Suggestion tools JasaSAEO.be which I'm still using.
If you have a small budget, KWFinderis a long tail keyword research tool with a great interface. It shows you trend, search volume, CPC, and level of difficulty in results.
KWFinder also helps you dig into local keyword research – you can target your search results by city, state or country ..etc.
If you’re a professional and looking for advanced features, then you’ll want to get into a premium tool – SemRush. Agree, it’s pricey, however the volume, accuracy of the data and competitive analysis would mean you’ll get a solid asset on your investment.
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