SEO Checklist 2021: Today in this SEO post we gonna tell you about On-Page SEO Checklist. So, before we dive into SEO Checklist first we know that what is On-Page SEO and Off-Page SEO and the difference between them?
On-Page SEO Ranking Factors 2021
On-page SEO is the process of optimizing a page’s on your website. And please don’t be confused with On-Site SEO which is the process of optimizing an entire website.
For example, an On-Site Optimization action like creating a schema for a particular article is also a good On-Page Optimization action.
Off-page SEO is nothing more than in other words say link building, Article submission, directory submissions, etc. Link building, Article Submission, directory submission, or off-page SEO is the process of acquiring backlinks to your website.
So while On-page SEO is the foundation you need to rank, you’ll usually need a substantial offsite SEO plan to acquire Backlinks to your pages and website as a whole. It’s possible to rank without many Backlinks, but in most cases, you’ll need them.
Now next question is why is On-Page SEO important?
Most people with basic knowledge of SEO usually equation On-Page SEO which is placing keywords on a page. And there’s no denying that keywords are important for on-page SEO.
As you’ll soon find out, On-Page Optimization includes keywords, copywriting, media, links, user experience, and even conversions. Executing all of these On-Page SEO factors is important because it will determine how well how your page will rank in Google.
What I’ll be showing you isn’t just about rankings though. This checklist will help you optimize your pages to the fullest extent but it will also help you increase dwell time, build rapport for your brand, and even drive conversions.
So now it’s time to show you how to do On-Page SEO step by step.
Just follow this SEO Checklist and you’ll achieve a perfectly optimized page.
Number #1, Do You Have Google Analytics Tracking Set Up?
Google Analytics: SEO Checklist
Google Analytics is the best free tool by Google to track your page and website performance and track all activities.
Number #2, Are You Tracking Your Primary Keyword Phrase?
Tracking individual keywords isn’t as straight forward as it used to be because of localization, personalization, and other factors however, you should still be tracking your primary keyword just to make sure you’re on the right track.
Use Ahrefs to track keyword performance. So now let’s move on to phase two which is crawling and indexing.
Number #3, Is Your Page Crawlable?
You simply can’t rank if Google’s spiders can’t access your page. Use Screaming Frog SEO Spider tool to make sure that your pages are crawler accessible. Just click on the response codes tab in the screaming frog SEO spider tool and select blocked by robots.txt.
Number #4, Is Your Page Indexable?
Crawling a particular page into Google is the first step to ranking in Google.
The best way to check your page is properly indexed on not simply copy your URL and paste it into Google.
Established pages should show up and if they did then you need to take some additional steps.
Just click the directives tab in Screaming Frog and selected Noindex from the filter dropdown. If that page passes the test, then you need to examine your site architecture.
Some of your pages are buried too deep on your website and crawlers aren’t able to reach it. This issue is most common with really large websites like E-Commerce websites.
Click on the site architecture tab in Screaming Frog and look under the crawl depth section.
And if your pages pass both of these tests then you should use the fetch as Google tool.
The last way to get your page indexed is to simply acquire backlinks to it.
So now that you’re tracking performance, your page is crawlable and your page is indexed, it’s time to optimize your page for your primary keyword.
Number #5, Are You Targeting The Right Keywords?
You need to go through extensive keyword qualification, in competitor analysis, processes to ensure that you’re targeting the right keywords.
I won’t go too deep into it here but here’s a 30,000 root keyword qualification process you can use.
First, run your keyword through Ahrefs keyword explorer tool and you can quickly eliminate keywords based on Keyword Difficulty or KD.
For example, newer websites or websites that lack authority shouldn’t target keywords greater than a KD of 50.
If your keyword passes the Keyword Difficulty test, then you need to compare your website against the ranking competitors on average.
Gather the following data points for each competitor and average them out, DR, Backlinks, total linking group domains, which you can export from Ahrefs keyword explorer and word count.
So now you have a roadmap of what you’ll need to do to compete for your target keyword phrase.
Number #6 Is Have You Already Targeted This Keyword?
Keyword cannibalization is the process when multiple pages target the same primary keyword phrase.
What you need to do is target one primary keyword per page, and then focus on creating and updating that one page. Please don’t create another page or optimize for the same primary keyword.
You can target related keywords if the intent is different. For example, on Popo Technology I have a blog post about SEO for Beginners which is informational intent and then I have a page targeting SEO audits service which is transactional intent.
These keyword phrases are related but have much different intent. So here’s a visual from Jimmy Daily. Just make sure you don’t this model twisted and think that you should start pumping out thin pages around your primary page/keyword.
Number #7 Does Your Page Satisfy Search Intent?
These are the four primary categories of search intent.
Number One is Informational, which would be how to get backlinks.
Number Two is transactional which is Buy Backlinks.
Number Three is comparison inquiries which are Moz versus Ahrefs.
Number Four is navigation all inquiries like Popo Technology.
For example, if you’re targeting a keyword phrase that has informational intent, then that page should educate and attempt to build rapport. Many searchers are not ready to buy when searching for informational keywords or surfing on websites.
They’re likely at the beginning of the customer journey and you need to be cognizant of that and structure your page as an educational resource. Now that doesn’t mean you shouldn’t try to push the prospect to the next stage in the buying cycle, but you need to take baby steps.
Number #8, Is Your Primary Keyword In The Title?
Now while SEOs don’t agree on everything, most would have a hard time disputing that your primary keywords should be in your page’s title tag.
If On-Page SEO was so simple just like placing your keyword in the title, then there would be a lot more successful SEOs.
But here’s the truth, that’s a bare minimum On-Page SEO action. So to take your title tag optimization up another notch, you need to improve its likeability.
Number #9 Is Your Title Click-Worthy?
Google uses the keywords in your Title Tag to understand what your page is about and what type of information page has. But there’s another side of title tags that you need to understand.
First, you can find your website’s SERP CTR performance in Google’s search console when you click on performance. It’s a little difficult that you make your title as eye-catching and click-worthy as possible.
Increasing your Search Engine Results Page (SERP) CTR is one of the easiest ways to get more organic search traffic without creating any new content.
Number # 10 Can You Add Modifiers To Your Title?
So title modifiers like best, top of the year, 2021 for example can help you capture more long-tail organic search traffic.
Number # 11, Have You Used All of Your Title Tag SEO Checklist?
Titles must be in 65 characters. You should take full advantage of this character’s SEO Checklist. Just make sure your keyword is toward the front of the title but after that, you should use all the copywriting techniques you can to entice searchers to click on your result.
Screaming Frog help’s you to find out all titles under or over 65 characters.
Number #12, Is Your Page Title Wrapped In An H1 Tag?
Every page on your website or blog should have an H1 tag (Heading 1 tag). You can use Screaming Frog SEO Spider to find what pages concurrently have H1s. Just click the H1 tab and select missing H1sfrom the filter dropdown.
Number # 13, Is Your Primary Keyword In The Meta Description?
Google often rewrites Meta Descriptions but it’s still a good idea to write a descriptive one that includes your primary keyword. For example, Google replaced my Meta Description from my guide about 301 redirects with the first couple sentences of my content.
Number #14 Is Your Meta Description Click-Worthy?
Like your title, Try to make your Meta description as catchy and click-worthy.
Number #15 Is Your Primary Keyword In Your URL?
Pages that have the primary keyword or keyphrase in the URL they perform better. Google claims that having your keyword in the URL is a very small ranking factor in Google search results.
Number #16, Is Your URL Structure Lean?
There’s some evidence that shorter URLs perform better but it’s likely a very small factor. The main reason for shortening your URLs is for User Experience (UX). And that’s because long URLs are hard to remember and even difficult to share.
Number #17 Is Your Primary Keyword In The First Sentence?
Now it’s extremely challenging to test micro On-Page SEO factors such as placing your keyword phrase in the first sentence but it’s something I’ve always personally done.
To me, if you want Google’s algorithm to truly understand what your page is about, then you need to make it abundantly clear. Placing your target keyword phrase in the first sentence is a perfect way to tell google algorithm what your page is about.
Number #18 Is Your Keyword Density To Aggressive Relative To Your Competitors?
Many argue that you shouldn’t pay attention to keyword density and I agree, for the most part, you should write your content in the most natural way possible and the density should work its way out.
However, it doesn’t hurt to check the competition to identify the average keyword density for your targeted keyword phrase. Just use this tool together with the keyword density for each competitor and then average it out.
When you creating an entirely new web page, then create the content first and then adjust. Just keep in mind keyword placement is more important than density.
Number #19, Have You Added Variations of Your Primary Keyword Into The Copy?
So it’s smart to structure your pages around one primary keyword, however, you should also try to rank that page for all the closely related variations as well.
Find these keyword variations use Ahrefs keyword explorer. Enter your primary keyword phrase in Ahrefs Keyword Explorer and then click on also rank for.
Number #20, Have You Added Synonyms of Your Primary Keyword Into The Copy?
Google’s Hummingbird algorithm is designed to rank pages based on themes, not on keywords. Now while it’s important to structure your page around your primary keyword, you also need to interweave other relevant synonyms and topics around it.
If you examine our Backlinks guide, you’ll see this in action. All you did was pull all the ideas from AnswerThePublic and other keyword tools and put ’em on the page.
So in short, your page should be answering every question and solving every problem around your targeted keyword phrase. For example, We created a separate page for the keyword phrase buy backlinks instead of just placing that section in my guide.
My Backlinks guide has informational intent while buy Backlinks have transactional intent. So now let’s move on to phase four which is content.
Now, this is much easier when you’re competing for informational queries. But how do you make your page unique when you’re competing for transactional queries like Los Angeles Criminal Lawyer?
First, you need to make content that is unique to your brand. That’s going to be testimonials, case studies, and results. That should be the focal point of every effective local page because you’re trying to persuade searchers to become a leader and you achieve that goal by having overwhelming social proof and establishing your brand’s authority.
Second, your page’s UX and UI need to be better than your competitors. Now fortunately on the local level, most businesses aren’t willing to invest in design. That means there’s a strategic advantage if you do. The other big factor that most local businesses ignore is User Experience (UX).
Thirdly, most local businesses aren’t willing to invest time or money into video production, graphic design, or quality photography. You should invest in multimedia Like (Images, videos, infographics, etc.) if you’re serious about ranking.
I’ve personally invested over $1,000 in video editing alone. It’s worth it. Our last recommendation is to educate.
Can you add a FAQ to the page that makes a searcher more likely to become a lead?
Helping searchers and adding value builds goodwill which builds trust for your brand in the customer’s mind. And trust is the key to high conversions on the website.
Number #22, Is Your Copy Free of Spelling and Grammatical Errors?
Grammarly is the best tool to find spelling and grammatical errors. And the truth is Google isn’t fond of spelling and grammatical errors based on what they said in their search quality evaluator guidelines. Number #23, Is Your Copy Longer On Average Than your Competitors?
Now there is some correlation that pages with more words tend to perform better in Google. It’s just really important not to take this out of context.
Writing several thousand words of fluff content won’t do much. As we mentioned in the previous checkpoint, your copy needs to be radically different than your competitors, not just longer. Use a tool like Screaming Frog to see how long your competitor’s content is.
Number #23, Is Your Copy Well Written?
So some SEOs forget that not all writing is created equally. Just because you wrote 2500 words doesn’t mean it’s good.
You only have two options, spend thousands of hours writing and reading to improve your ability or hire someone who already has the skill.
If you aren’t a great writer but don’t have the budget to hire then write the content and have an editor go through to improve it.
Number #24, Is Your Copy Scannable?
Internet users scan before they read that’s why your content needs to use all the methods available to improve the scalability of your page.
You need to use your best judgment to give this check a pass or fail but here’s a simple two-step process.
First, scan your target page that you want to optimize, and Second, assess whether or not a reader can get an understanding of what the page is about without reading the entire thing.
Number #25, If Your Copy is Written For An Eighth-Grader?
There are target markets that want advanced writing and content but they are the minority. If someone can’t understand what you’re talking about and how to implement what you’re suggesting, then there’s a problem.
Some experts forget that no one cares how much you know or how much experience you have. It’s believed that we as humans are inherently self-interested. We want to know how you’re going to help us.
That’s why craftier content so that it reads at an eighth-grade level or below is so effective.
More importantly, study the best direct response copywriters of all time like David Ogilvy, Dan Kennedy, and Frank Kern, and you’ll see that simple writing wins.
Number #26, Is Your Copy Engaging?
Writing at an eighth-grade level or lower the First step to writing an engaging copy.
That’s why all of these tactics in this copywriting section is so important. If searchers are engaging and digesting your content, that is a positive signal for your page on an SEO perspective.
It will increase dwell time and if you’ve done a great job, the searcher may complete another action such as sharing your page, visiting another page, subscribing to your list, or even purchasing your products.
Well first, write to one reader by using pronouns such as you and yours.
Second, interweave relevant stories to illustrate points.
Number #27, Does Your Copy Use Short Paragraphs?
Long paragraphs are like kryptonite for internet users. (Suffocating noises)Massive blocks of text are one of the most repelling things you’ll encounter online. Keep your paragraphs short and scannable.
I wouldn’t go beyond three sentences per paragraph and I know this isn’t what your English teachers taught you but they’ve likely never sold anything on the internet.
Number #28, Are Your Headings Structured Logically?
Using logical paid structure won’t have a profound effect on your performance but it’s still a good practice.
Every page should have an H1 tag and then you should follow it with an H2, H3, H4, etc.
Number #29, Is Your Copy Using Descriptive Headings?
Descriptive Heading: SEO Checklist
Readers are always scanned content before they commit to reading the entire article. That’s why descriptive headings are so important.
Number #30, Have You Used Keyword Variations, LSI keywords, or Synonyms in your Headings?
Your H1 tag can be similar to your title tag but other headings should include variations of your primary keyword, LSIs, and synonyms. Answer The Public is perfect for finding these keyword variations.
Number #31, Is Your Copy Using Bullet Points and Numbered Lists?
Use bullet points and numbered lists as frequently as you can. This will break up your content and make it easier for readers to commit to digesting it.
Number #32, Is Your Copy Fresh?
You should review your copy at least biannually or annually to make sure it’s still accurate. Keeping your content current and accurate is pleasing for Google’s algorithms. This concept is mentioned countless times in Google’s search engine evaluator guidelines.
There’s also a better ROI when you improve existing assets as opposed to creating new assets. So let’s move onto phase five which is image optimization.
Number #33, Does Your Page Have as Many or More Images than your Competitors?
Unique images make your page more interesting and engaging and you should aim to have at least as many unique images as your competitors or more.
Number #34, Are your Images Unique to your Website?
Like writing, not all images are created equally. Always trying to have unique images and graphics on your page. Now of course this may require hiring a graphic designer or a photographer but it’s a worthwhile investment because it will improve the quality and appeal of your page.
Plus, it’ll improve your brand’s perception if you put in that extra little effort.
Number #35, Are Your Images High Quality?
Getting unique images is the First step. The second step is making sure that they’re good. Hire a professional to take pictures or create unique graphics or infographics. Businesses love to cut corners to save money but in the long run, it doesn’t save you money because low-quality pictures and graphics hurt your brand’s perception.
Number #36, Are You Using The Right Image Format?
Deciding between PNG, JPG or GIFs doesn’t have a massive impact on SEO performance. But it can help with page loading speed.PNG is the highest quality out of the three and that means it will likely take the longest to fully load.
At the end of the day, don’t worry, it’s not a life or death decision. Default to PNG and JPG because they’re the most common.
Number #37, Are Your Image Sized Appropriately?
Your image should be sized and uploaded as the size that is going to appear on your page. Does this prevent image downsizing which will improve your page’s loading speed? Yes.
Number #38, Are Your Images Compressed?
Using high-quality images is super important but you also need to make sure that they are optimized for loading speed. Images are often one of the biggest culprits of slow-loading pages and the way to prevent this is to compress your images.
Tools like Optimizilla are perfect because they will show you the image compression side by side. That way you don’t jeopardize image quality but you’re also optimizing for loading speed.
Number #39, Do Your Images Have Descriptive File Names?
Google recommends using descriptive file names for your images. It means you should always save your images based on the contents of the image.
For example, if your picture is of a 12 week old male the Great Pyrenees, then your file name should be12-week-male-great-Pyrenees. This will help with your image performance. Just don’t go overboard and keyword stuffs your files.
Number #40, Do All of your Images Have Descriptive and Accurate ALT Tag Descriptions?
Google spiders use ALT tags to understand what image is about and the article also. And you should always use descriptive ALT tags for every image on your page. So now let’s move on to phase six which is video optimization.
Number #41, Is Does Your Page Have Video Content?
Video is one of the preferred mediums of content consumption online and it’s also one of the best ways to engage searchers and to keep them on your page for longer which is a positive user signal.
We highly, recommend investing in the video even if your competitors aren’t.
Number #42, Are The Videos Relevant to the Page/Primary Keyword?
Like your images and copy, Videos are relevant to the Page/Primary Keyword of the content.
Number # 43, Are the Videos Unique to your Brand?
Yes, you can go to YouTube and embed any video on your page but that isn’t the best long term strategy.
You should be creating your unique videos because it’s a great way to improve your brand’s perception and it’s also another way to grow your brand’s presence on the second biggest search engine which is YouTube.
Number #44, Are the Videos High-Quality and Valuable?
Video content is incredibly effective on many different fronts when it’s high quality and value. Your aim should be to create the best video content you can but there’s a challenge, you need to be decently engaging and articulate when the camera turns on.
And this takes time and ton patience. So either you need to put in the hours to become engaging or you need a team member who can represent your brand on video. We won’t get too deep into creating video because it’s outside the scope of this video but one huge recommendation I have is to script out your content.
Number #45, Is the Video Content Responsive?
Your videos should be easily viewable on all devices. YouTube, Vimeo, Daily Motion, and Wistia videos are designed to be responsive but sometimes custom-built websites can cause problems. If your video isn’t responsive, you’ll need to optimize your design.
Number #46, Are the Videos Hosted on the right platform?
So deciding where to host your videos is important both from an SEO and business perspective. From an SEO perspective, YouTube is king because it’s the biggest video search engine by far.
That’s why hosting your videos on YouTube and then embedding them on your keyword-targeted page can have a dual effect. You can rank in both Google and YouTube to drive maximum visibility and traffic.
But if you have no interest in building a YouTube channel, then you can host your videos anywhere and still get all the benefits.
Number #47, Are the Videos Optimized?
Your video’s title should match the keywords your page is targeting. For example, my Anchor Text Guide features a video about anchor texts. Now let’s move onto phase even which is links.
Number #49, Are Your Internal links using Descriptive Anchor Text?
Your internal links should use keyword-rich anchor text. Run your competitors through Screaming Frog SEO Spider tool to get an idea of their internal link anchor profile.
Number #50, Are Your Internal Links Optimized Based on the First Link Priority?
The big factor you need to keep in mind is first link priority and this means that Google’s algorithm likely only counts the first link/anchor text on a page and that’s the main reason why I typically avoid placing pages I’m trying to rank in the navigation.
Number #51, Does the Page have Breadcrumbs?
Breadcrumbs: SEO Checklist
Breadcrumbs are useful for large or E-Commerce websites. When you’re trying to rank your category pages.
Number #52, Are your Internal Links Useful?
Injecting internal links for ranking isn’t a great thing. Remember that the goal of your page is to please the user. Every internal link should serve a purpose in some way.
Number #53, Are All of your Internal Links using preferred URLs?
Moving to new domains, changing URLs, or installing SSL certificates can cause URLs to change. And the result is a redirect chain. Redirect chains force link equity to pass through a buffer and may slow your page’s speed if they are excessive redirects.
You should audit your internal links to make sure they’re using their preferred URLs.
Number #54, Does Your Page has External Links?
Linking out to relevant and trusted websites builds the trust of your page.
Number #55, is all Affiliate, Sponsored, or Paid Links using a NoFollow tag?
Google tells in its webmaster guidelines that all paid links should have the NoFollow tag.
A NoFollow tag is supposed to prevent page rank from following through the link.
Number #56, Are All of your External Links set to open in a New Window?
Your goal should be to keep users on your site as long as possible and that’s why you should make sure all external links open in a new window. I know this is a super minor issue but you wouldn’t believe how often. I find it in audits.
Number #57, Does your Page have Broken Links?
Broken links hurt user experience. Screaming Frog SEO Spider tool is our favorite tool for accomplishing this audit. Just click the response codes and then click the filtered dropdown and select client 4xx and select in links and click in links to find all your broken links.
Number #58, Are All of your Links Links?
So sometimes web design and UX can clash and deciding how to style links is often one of those challenges. Now I’m in the camp that links should always be underlined and should be a different color than the body text. Links are meant to be clicked on. So now it’s time for phase eight which is user experience optimization.
Number #59, Is Does your Page Load in less than Three Seconds?
Page Speed Test Insight:: SEO Checklist
Page speed is one of the most important User Experience (UX) factors. Not only can improving your pages loading speed help SEO performance but it’s also a good business initiative. We recommend both Pingdom and GTmetrix to optimize your website loading speed.
Number #60, Is Your Page Responsive and Mobile Friendly?
Google Mobile-Friendly Test: SEO Checklist
The majority of all web searches will be conducted on mobile devices shortly. That’s why there’s no debate that your website needs to be mobile-friendly. Testing your page is mobile-friendly or not using google mobile-friendly test to make sure the experience is optimal on all devices.
Number #61, does Your Website have an SSL certificate installed?
Google stated a few years ago that SSL certificates would be a part of their algorithm and would also be a ranking factor. This is a big deterrent for users and having this label could hurt both your search engine performance and even your business.
Number #62, Is Your Font Type legible and easy to read on all devices?
Google Font: SEO Checklist
Now, this is a given but your font type should be easy to read. Some of the easiest fonts to read are Open Sans, Montserrat, and Playfair Display.
Number #63, Is your Font Size large enough to be easily read on all devices?
Having large readable font is super important on mobile and users shouldn’t have to pinch to zoom to read your text.
Number #64, Does Your Page Use Aggressive Interstitial?
Google has stated that its algorithm will demote pages with aggressive interstitial pop-ups. And honestly, I don’t blame them because they’re pretty annoying. If you’re going to use them, then only load them when a user visits a second or third page on your website.
I would avoid loading them on mobile altogether though unless it’s a slide down or slides up that can be easily closed.
Number #65, Does Your Page have Aggressive Ad Placements?
One element that Google’s original panned algorithm targeted was aggressive ad placements coupled with thin content. Now some businesses ’ livelihood depends on ad revenue but some take it a little too far.
Get that part squared away and then think about how to place ads in a way that doesn’t disrupt the user’s experience.
So now for phase nine which is local and you only need to tackle one question for on-page SEO.
Number #66, Is Your Address Prominently Displayed?
So if you’re trying to rank your page in the local pack then your address needs to be displayed. It doesn’t need to be above the fold but it should at least be in the body of the content in the footer. Just be careful with placing the address in the footer if you have multiple locations.
And that’s because most footers will display site-wide which means your address will be displayed on every page. Now, this isn’t an issue if you have one location.
However, if you have multiple locations then you should only display the address on the location page that’s most relevant. So the next phase is structured data.
Number #67, Is Your Address Using Structured Data?
Google claims that structured data isn’t a part of their algorithm and whether that’s true is tough to say but I believe implementing structured data correctly can only have a positive impact on your page’s performance.
So at the very minimum wrap, your address with structured data to help Google’s algorithm better understand your page and your business.
Number# 68, Is Your Page Using Structured Data?
Structured Data: SEO Checklist
Local businesses will likely benefit from using structured data. The good news is that many content managing systems have structured data built-in and it will do basic markup for you.
Number #69, Is The Structured Data Set Up Correctly?
You wanna make sure your structured data is set up correctly once you’ve implemented it. And the best tool to use is Google’sStructured Data Testing Tool. The next phase of this process is optimizing your page for your money, your life, and EAT.
Number #70, Are You Giving Health, Financial, or Legal Advice?
Many believe Google’s algorithm update on August 1, 2018, which is called the Medic Update targeted your money, your life, or YMYL types of websites and pages.
And the main reason is that incorrect, unproven, or inaccurate information in these spaces can hurt a person. Google only wants to rank pages that have accurate and updated information in its search engine.
And this is incredibly apparent based on how they score pages in their Search Engine Raters guidelines. So with that said, make sure your page’s content is accurate no matter what niche you’re in.
Number # 71, Does Your Page Have the Appropriate Disclaimers?
All health, financial, and legal advice should be accompanied by appropriate disclaimers. This not only protects your business, but it’s also a signal of trust for your page.
Number #72, Does Your Page List and Link to all Sources of Information?
Plagiarism can get you kicked out of college; however, on the internet, anyone can steal, copy, and distribute your content and ideas. Sure, it sucks but you don’t need to be the scum of the internet.
Instead, when you get information from another page, that you didn’t previously know of, you should link to that page.
First, it’s ethical and a common courtesy to do and lastly, it makes your page far more trustworthy, both for users and search engines.
Number #73, does Your Blog Content have a Visible Author?
Every informational webpage like blog posts, Articles should have a visible author. Back in the day, hiding your identity was a common practice but these days it will probably hurt more than help when it comes to your SEO performance.
Number #74, is The Author Credible and Qualified to write about the topic?
E-A-T also is known as EAT which stands for Expertise, authoritativeness, and trustworthiness has been a big topic since the August 1 Google update. Some debate whether it’s taking factor or not and debating is fun and usually a waste of time but I don’t think it matters either way.
A qualified person should be writing your content and this policy can only benefit your business and SEO performance. An article page which is written by someone who has years of experience in the SEO industry or One Article which was written by some inexperience of all writer you hire on Fiverr?
Google is giving value to that content written by someone who has the qualifications to write about whatever topic it is.
Number # 75, Does Every Blog Posts Have a Detailed Author Box and Bio?
I believe every blog post should have an author box or something similar in a detailed bio of the author.
Number #76, Does Each Author Have a Dedicated and Detailed Author Page?
Now, this isn’t entirely necessary but it’s worth the effort. It just adds another level of trust to your content. Now the author’s bio at the bottom of each post is just a short description of your writer’s qualifications but the author page is a more detailed description with their links to social media profiles etc.
Number #77, Which Is Does The Page Have Clear Calls To Actions or CTAs?
Call to Action: SEO Checklist
Some believe that Google puts weight onto goal completions and goal completion is an action that a user is supposed to take on your page. Now this will largely depend on the intent of the targeted keyword phrase.
For example, if your page ranks for K.D Pathak Personal Injury Lawyer, two appropriate goals completions would be contact form submissions and phone calls. Now it’s probably very hard for Google to get this data but it’s still a good business objective.
Every page on the website should have a CTA. Your CTA will depend on the intent of the targeted keyword. If it’s a product page, then your CTA will be sales driven. If it’s a top of the funnel informational asset then your CTA may be as something as simple as asking the user to share your pages or leave a comment.
Number #78, Is The Page Shareable?
The social media sharing button should be prominently displayed on informational content because it’s more likely to be shared if it’s good. Make it as easy as possible for the user to share your content. We0 use SUMO for most of our websites but there are many good options out there.
And finally, the last On-Page SEO phase is optimizing your design and user interface.
Number #79, Is The Website Design Modern and Updated?
Some websites need serious facelifts and it’s a good investment to continually upgrade your site’s design to keep it modern. Striking a balance between design and UX is critical from an SEO perspective so takes it seriously.
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