Domain Authority: How Can You Improve It?

If you hang around SEOs long enough, you’ll find that one term will come up over and over again: Domain Authority. But what is it? Is it important? And, if it is, where do you learn how to improve domain authority?

In this post, we’re going to answer your questions and teach you how to improve your domain authority through proven, time-tested techniques.

What is Domain Authority?

Domain authority is a way of predicting how well a website will rank on search engines. The official term and algorithmic score were invented by the good folks at Moz.

You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. Since Moz’s introduction of the DA score, many other domain authority scoring systems have come out. For example, Ahref’s Domain Rating and Majestic’s Trust Flow and Citation Flow.

Domain Authority: How Can You Improve It?

Page Authority vs. Domain Authority

Domain authority measures the predictive ranking strength of entire domains and subdomains.

Page authority measures the strength of specific individual pages.

Although DA provides a better understanding of how your site is ranking overall, it doesn’t mean that page authority isn’t useful. In fact, page authority of your site’s webpages has a direct impact on your overall DA and your search engine ranking.

How to Improve Your Domain Authority

When you first register a domain $1, it takes a while to build up your authority.

There are many factors that are important, like proper on-page SEO, making sure your website’s content is high quality, keeping your site mobile-friendly, and let’s not forget about your site’s loading speed.

However, the biggest factor in increasing your DA is your link profile. In fact, you can basically consider the domain authority score as a measurement of how strong (or weak) your link profile is.

Backlinks are the #1 ranking factor in Google. While there are over 200 ranking factors, a strong link profile is the most important in getting your site to rank and increase search traffic.

Therefore, it makes sense that the biggest factor in increasing your domain authority is also backlinks. While not always so absolute, it’s safe to say that in most cases, the stronger your link profile, the higher your Domain Authority.

6 tips to increase your Domain Authority

Now that you know how to find your ideal Domain Authority score, it’s time to look at how you can improve your current Domain Authority score.

It’s important to note that it’s easier to improve your domain score from 20 to 30 than 70 to 80. You can’t rapidly improve your score overnight, so it will take time to optimize and get a higher domain ranking.

Let’s take a look at five ways to increase Domain Authority:

1. Follow SEO best practices

If you want to improve your Domain Authority, start by following SEO best practices. Following SEO best practices will help you continually improve your rankings in search results while strengthening your domain score.

You’ll want to optimize your on-page content to help it perform better in search results.

On-page optimizations include elements like:

  • Title tags
  • Image alt tags
  • Meta descriptions
  • Keywords

Each of these elements plays a fundamental role in your SEO ranking.

Generally, SEO matters to your Domain Authority, so you want to follow SEO best practices. By following necessary optimizations for SEO, you’ll help improve your ranking and your Domain Authority.

2. Create linkable content

If you want to know how to increase Domain Authority, start by creating linkable content. Content plays an essential role in improving your score, so you’ll want to invest time and effort into creating great content that people want to share.

So, how do you create high-quality, linkable content?

First, start by choosing relevant keywords for your content. Your keyword selection is crucial because it determines where you appear in search results. Choose industry-relevant keywords to help you drive interested traffic and earn links from industry authorities.

When you create content, focus on quality over quantity. High-quality content will provide your audience with a better experience, which can motivate them to share your content. It will drive better results for your business.

Additionally, you’ll want to publish content often. If you’re consistently distributing content, you create more opportunities for authoritative sites to link to your pages. These high-quality links will help improve your domain score.

Overall, focus on posting high-quality content regularly.

3. Remove bad link profiles

Domain Authority: How Can You Improve It?

When trying to earn credible links to your website, you may receive some not-so-great links to your page. There will be websites that link to your profile that hurt your Domain Authority score.

You must comb through your link profile to check on the types of links you receive.

Most domain checkers include backlink checker tools.

You can use backlink checker tools, like Ahrefs, to see which sites link to your content. It provides you with the opportunity to pick out bad backlinks, contact those websites, and ask them to remove the link to your site.

This process applies to links on your website, too. You must comb through your website and check the links on your pages. Remove any bad links and fix any broken ones that may hurt your domain score.

By removing bad and broken links, you’ll help improve your domain ranking. You’ll get closer to a good Domain Authority score because you will only have credible and authoritative sites linking to your website.

4. Improve internal linking

Many experts focus on earning external links to improve your domain ranking.

While it’s one of the most critical elements of achieving a good Domain Authority score, internal linking plays an essential role in helping improve your Domain Authority. Internal linking keeps leads on your site longer, which can improve your SEO ranking.

Domain Authority: How Can You Improve It?

Above, you can see internal linking on Moz’s website.

When you create content, you want to link internally to other pages on your site. These internal links keep leads on your website longer and get them engaged on your page. It also makes it easier for search engines to index your pages so that you can appear in more search results.

This practice is excellent for improving your domain ranking and SEO.

5. Make your site mobile-friendly

Considering that people spend 70% of their Internet time on mobile, it’s no surprise that mobile-friendliness is necessary to rank high in Google search results. With a responsive site, everyone can find, view, and share your content, which can improve your domain score.

You can create a mobile-friendly site by:

  • Using responsive design: Responsive design ensures your website adapts to whatever device a person uses. Your website will scale to your audience’s mobile devices and tablets, ensuring they can easily browse your site.
  • Adding mobile elements to your site: People browse your website on mobile devices differently than on desktop. Adding mobile elements, like hamburger menus and call to action (CTA) buttons within thumb reach, help enhance the mobile experience.
  • Improving page load time: When users search, they want answers fast. Use Google PageSpeed Insights to check your current site load time and how you can improve.

Making your site mobile-friendly helps you create a better experience for your audience. With a mobile-friendly site, you can rank higher in search results, which can lead to more traffic, shares, and links, as well as an improved domain score.

6. Get links from real websites

These days, there are people who fake domain authority scores. Yes, it’s possible and people actually do that (mainly in order to deceivingly sell backlinks on their websites for a price that’s higher than they’re really worth).

Also, there are many websites out there that have a good historical link profile but have been inactive for the past few years. Sometimes, they’ll even have expired because the owner stopped working on them.

Some SEOs will buy up domains like these and build a network of websites with high domain authority, but no traffic, and then build links to their own websites they want to rank.

This is a red flag. Google, and tools like Moz, are getting better at identifying websites like these and not giving any value to them.

Therefore, a major signal of a strong link today is also measured by how much traffic that linking the website gets.

What is Considered a Good Domain Authority?

Generally speaking, a week domain authority score will fall somewhere between 0-20. Anywhere between 20-30 is getting there and between 30-50 is good. Once your score is in the 50-60 zone, it’s really strong and once you’ve cleared that and you’re in the 60-100, you’ve got an excellent domain authority score.

And to get to the 60-100 zone, remember that you’ll want to spend the most time building your link profile, as it’s the most important factor and will help your domain authority in the long run. Always aim to get the best quality links, not the most links.

There you have it! You now should have a much better understanding of domain authority and its importance to your site’s rankings. Plus, you learned how to improve domain authority through high-quality backlinks.

If you’re looking to improve your domain score, our team at can help.

We’re a full-service digital marketing company that offers SEO services or SMM Panel to help improve your domain score. With one of the most well-connected earned media and online influencer teams in the world, we can help your business get noticed to improve its domain score.

To learn more about how you can get a good Domain Authority score with, contact us online or call (don't worry, our team speaks English, Germany and Russian)


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