Taking absolute control over Search Engine Optimization can be hard.
It’s even tougher when you have just started out.
But hey! Don’t forget, we are living the best times of our lives – we have the free world of the Internet!
You can find hundreds of free online SEO tools that can help you achieve your goals and track them at the same time.
But to make it easier for you, we have found the best free SEO tools and compiled them here on this list.
We won’t just list the SEO tools; we will also share what the SEO experts have to say about them.
You don’t have to try all of these SEO tools, you just need to figure out the ones that work best for the goals you have in 2019.
Before going all the way in, let’s first understand what SEO or Search Engine Optimization is all about.
What is SEO in Digital Marketing?
SEO stands for Search Engine Optimization.
It is one of the most important parts of Digital Marketing which involves improving a website to rank higher on a search engine.
The higher a website ranks in a search result, the higher are the chances of it getting clicked by the potential visitors.
The first link on a Google search result gets 30% of the visitor clicks, the second link gets 15% of the clicks and 10% goes to the third link.
How does SEO work?
Search Engine Optimization involves creating valuable, user-friendly and highly informational content that will help the users on the internet.
Making your website mobile-friendly and providing it a better logical structure comes under SEO.
Backlinking, a quest to receive links to your website from websites with high domain authority is an important part of SEO.
When a user conducts a Google search for a particular keyword of your niche, you want your website to rank on top of your competitors.
All these techniques we mentioned above helps to do the same.
Are SEO tools helpful?
SEO tools help you reach your SEO goal by giving you actionable insights about what’s wrong or right about your site and what your competitors are doing.
The most important features you should look for in an SEO tool:
Almost all good SEO tools come with these basic but important features and much more. There are lots of SEO tools available today in the form of website tools and browser plugins, with varying price ranges.
What are the types of SEO?
Here are the types of SEO:
1. Product Page SEO
A Product Page SEO entails the fundamental rules of search engine optimization.
This involves preventing keyword stuffing or adding way too many links on a website. Instead of that, Product Page SEO focuses on creating original content that engages the user.
If you want your website copy to sell your products and services, then you can’t escape the world of SEO.
SEMRush is undoubtedly one of the most popular SEO tools in 2019. The online marketing community has absolutely fallen in love with this marketing tool. The best part about SEMRush is the fact that it is so easy to use that even a newbie can get it up and running within a few days. As their tagline suggests, SEMRush helps you in tracking your keywords across search engines and countries and helps you maintain your visibility on the web.
You have the option to create dashboards for each project and automate site crawls and reports. SEMRush gives you the ability to compare your site with 4-5 other domains simultaneously in order for you to amp up your game. From the On-Page SEO checker to Position tracking to Site Audit, every feature on this tool is top-notch. Along with all these, you get other features like Social Media poster and tracker. If you are looking for an all-rounder tool that will take your marketing game to the next level, do have a look at the SEMRush SEO tool. Just connect your analytics and Search Console and you’re good to go.
Note: SEMRush gives you the option of a 14 day free trial of its features.
2. Ahrefs: SEO Tools & Resources
Ahrefs is another very popular tool, loved by online marketers to make their SEO game strong. Like SEMRush, Ahrefs also comes with a lot of important features. The most talked-about features of Ahrefs has to be their Keyword explorer and backlink checker. Although Ahrefs is a bit pricier than SEMRush and other SEO tools, its backlink explorer feature is one of the best out there. Other than these, it has all the standard features a good SEO tool should have.
Create projects, automate site audits, generate reports, etc. with Ahrefs SEO tool. Connect your Google Analytics and Google Search Console for better performance.
Note: Ahrefs gives you the option of a paid trial at $7 for 1 week.
3. MOZ: SEO Tool for Marketing
is one of the oldest SEO tools out there and has successfully helped marketers over time. You must have heard about the term “Domain Authority” if you are even remotely close to the online marketing world. Moz created this domain authority thing wherein they analyze the overall visibility, backlink profile and other important metrics and give your site a rating. This Domain Authority score is widely used by SEOs to measure and analyze their SEO strategy. Moz also has a list of other free tools like jasaseo.be which are very useful and come handy.
Mozbar is another free browser plugin, created by Moz, which is used by many. Mozbar lets you have a quick glance at a website’s metrics like their title, meta H1, domain authority, etc. Moz is undoubtedly one of the most loved and widely used tools out there.
Note: Moz gives you the option of a free trial for 30 days.
4. SEO Checker JasaSEO.be
We are a team of effectually passionate SEO experts. We build SEO Checker JasaSEO.be to help make the Internet a better place!.
In 2010, we noticed that not many people had access to premium quality SEO tools, much more, one they could use for free. And because of this, many marketers were not getting the most out of their search engine marketing (SEM) efforts. This was a big problem, especially to the low-end users.
We accepted the challenge and quickly jumped into action. We registered jasaseo.be/tools and built a team of highly skilled professional developers and brought industry experts together to start creating small, but significant SEO tools.
With that, JasaSEO.be was born.
Today, Seo Checker JasaSEO.be runs what is perhaps the web’s largest “treasure trove” of premium standard SEO tools readily available for use by anyone for free.
With Screaming Frog, you are able to crawl through your and competitors website and get interesting insights you can leverage
You can see which pages are returning 404 errors, list all the H1 and title tags, get a complete word count and all important analytics data in one place.
With Screaming Frog, it’s really simple to extract a certain data out of the website pages.
Screaming Frog works exceptionally well when it comes to doing a quick audit and also, a complete in-depth understanding of the website.
When you are done with this, the tool provides you with actionable insights that you can work upon and make your website better.
Let’s face it. These SEO tools only help you to ease the process of optimizing your website for search engines. These tools are always there, but what really makes a difference is the effort you put in to make your website the greatest.
You’ll need to put in the work to get the best out of these SEO tools. Creating exceptional content, rewriting the previous copy, redesigning the web pages – all this to make your website highly SEO optimized.
You need to find the best SEO tools for competitor analysis to get ahead of the competition.
You will have to try these tools to understand what works for you. If you are on a budget, each of the above tools has a free trial version you can use and see if it’s worth it.
Now the ball is in your court. Play with it and score!
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