For many people, running a website has become a career. However, full-time hours don’t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience.
To make your job easier, Google AdSense is a Cost Per Click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you’ll often see a higher payout.
In this post, we’ll introduce you to Google AdSense. We’ll also offer some useful tips on how best to use it. Let’s get started!
Introduction to Google AdSense
Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where Google AdSense comes into play.
AdSense is a Google product that enables you to place targeted ads on your blog or website – and earn money from them. There are close to 14,000,000 websites running these sorts of ads, so it’s highly likely that you’ve encountered them before. As it turns out, implementing them on your own site isn't difficult.
How Google AdSense Works
When advertisers pay Google to run ads for their businesses (with the Google AdWords program, check this article: The Ultimate Guide to Google Adwords), they can opt to include their content on Google’s Display Network. If they do, their ads are eligible to show up in the “AdSense slots” on participating websites.
If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience.
The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, you're likely to receive a higher payout. Of course, the boosted income isn’t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers.
Plus, the Google AdSense process is largely automated – saving you a lot of time. What's more, it's completely free to join. This makes it a perfect option for small businesses.
How to Get Started With Google AdSense
Naturally, you’ll need to set Google AdSense up before you can start receiving the benefits. Fortunately, it’s a relatively simple process.
First, you'll need to sign up for an AdSense account. If you have a business Google account, you can use that. You'll then need to provide some contact information – including your payment address and telephone number.
Once that's all sorted out, you can create your first ad. Navigate to Ads, and select Ad Units. You can then click on +New ad unit:
The Text and display ads option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:
Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes.
You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on Save and get code at the bottom of the screen. This will save your ad settings, and provide you with a unique code:
After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there.
To do the same, navigate to Appearance > Widgets in your WordPress dashboard. You can then add a Custom HTML widget by dragging one into your site's sidebar:
All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:
The code will access all the relevant information from your AdSense account, and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like.
Ways to Maximize Your Google AdSense Earnings
Now that you’re set up with AdSense, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies in order to get the most out of it.
Place Your Ads Carefully
Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in ‘priority’ areas can increase the likelihood that users will interact with them.
There are a number of placements that are considered effective – such as right below the initial heading of a page's content, or in the middle of an article. To make the decision a little easier, Google AdSense released a heatmap of ideal locations:
Regardless of your chosen placement, it’s important to always bear the AdSense program policies in mind. Failing to do so could result in a ban on your account.
Above all, it's also vital to ensure that your ad placement won’t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way.
Create Quality Content
Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you’ll need to create well-targeted content.
To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it’s important to adjust your focus as your business continues to grow.
There are many different ways of doing this – but one of the best is to create a clear buyer persona. This will enable you to carefully define your ideal customer, and then craft content that suits their needs.
If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website’s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result.
Display advertising is the primary monetization strategy for many online entrepreneurs, in part because there are extremely low barriers to entry (both technical and otherwise). While some larger Web properties have entire sales teams dedicated to selling ad inventory directly, smaller sites tend to rely on ad networks to provide the demand. More often than not, that involves using Google’s AdSense platform. AdSense is a revenue stream that takes only a few hours to activate; the ease of capturing that first dollar of revenue is a big draw to the platform. But optimizing AdSense to make sure both your visitors and advertisers get the most out of your site or blog is a much more involved process that requires creativity, analysis, and an ongoing willingness to experiment.
google adsense per day
Below are tips, tricks, suggestions, and resources to help you make money with Adsense. These tips can also be applied to Media.net who are currently offering 10% extra earnings for MonetizePros readers and has been beating Adsense in some tests.
note: I suggest that you register a PPC program on a trusted site such as Google Adsense and Media.net to make money on your sites. many ppc publisher sites are proven scam including url shortener sites! Use the brain if you don't want to be fooled
If you are just starting out, there are several things that you should absolutely do in order to get the most out of AdSense. The official guides offered during the signup process are fairly limited, not offering any particularly noteworthy advice. You may already be implementing many of these, but there are likely some pieces of low hanging fruit among the following.
We’ll start off with an easy one: AdSense lets you have up to three standard ad units on a page, so you’d be wise to take advantage by maxing out.
Types of ad unit
AdSense offers several different types of ad unit. If a display ad unit doesn't meet the requirements of your site, consider using one of our more specialized ad units:
A great all-rounder, these ads work well anywhere.
Display ads are responsive by default, which means they automatically adapt their size to fit your page layout and your users' devices.
They can be customized to show fixed ad sizes.
They're also compatible with AMP pages.
Native ads that flow naturally inside a feed (for example, a list of articles or products) offering a great user experience.
Native ads that fit seamlessly in between the paragraphs of your pages for an enhanced reading experience.
Recommendations that promote your content to visitors and potentially increase revenue, page views, and time spent on site.
Displays a list of topics that are relevant to the content of your page.
Link ads are responsive by default, which means they automatically adapt their size to fit your page layout and your users' devices.
They can be customized to show fixed ad sizes.
Link units are a wildly underused AdSense option; placing up to three of these on a page should give you a quick, meaningful boost.
Pay Attention to Link Units
This point is worth reiterating. While many publishers focus primarily on traditional ad units, link units have the potential to out-earn leaderboards and rectangles.
Set up a Custom Search Engine
This is another way to get more AdSense units on your site; custom search engines will generally see very high RPMs (though traffic is relatively light).
Enable Placement Targeting
This allows advertisers to include your website in their campaign, either by name or by targeting an interest group. Placement targeting should be enabled by default, but if you’re using DFP you may need to take a few additional steps.
Set up Custom Channels
Setting up custom channels will allow you to get better insights into what’s working and what isn’t, and will make testing down the road easier. It’s pretty easy to get these up and running, and worth making the up front investment to do so.
Allow Text & Images
One of the primary choices within AdSense involves either restricting an ad unit to “image only” or allowing both text and image ads. Permitting text ads to show gives AdSense a deeper pool of ads, and will almost certainly increase your click rate and earnings.
Use Standard Units
While AdSense lets partners choose from more than a dozen ad units, there are a few units that are more common with advertisers. Using these common ad sizes–300×250, 728×90, and 160×600–will give AdSense a deeper pool of advertisers from which to choose.
Monitor Fill Rate
Make sure that you’re serving ads and not blank space on your site. Monitoring fill rate is an easy way to do this
The terms and conditions of AdSense allow for only three ad units per page. In many cases, pages can comfortably accommodate more than three ads per page without overwhelming visitors and leading to a bad experience. If you think your site could use more ad units, there’s nothing to stop you from supplementing your AdSense units with ads from a competing provider.
Place Units Above the Fold (ATF)
This one might seem obvious: the higher up on a page your ads are, the more they’ll be viewed (and the more you’ll earn).
Relative Positioning Matters
While placing ads above the fold is generally advantageous, the relative positioning of ads (i.e., what they’re next to) is more important than their explicit location in the page. Scroll down to #24 on this list for an example of an ad that’s above the fold, but likely out of sight within the first few seconds of a visitor being on the page.
Beware of Overdoing It
When chasing AdSense earnings, it’s easy to get carried away and make decisions that are detrimental to the user experience in order to generate some additional revenue. While there may be a short term win, you’ll ultimately hurt the long term earnings potential of your site by eroding your traffic base. Here is the example Google gives of what not to do (on the far right):
Check Your In-Dashboard Health
Within AdSense partners will see a “scorecard” widget that shows their revenue optimization score. This tool is pretty generic, but it’s worth confirming you have the highest possible score there.
Ad Balance Experiment
The crucial element of success with display ad monetization and to make money with adsense is an ability and willingness to experiment. Through trial and error, you’ll eventually come up with combinations, layouts, and styles that deliver a higher level of earnings for your site. Because each site and audience is unique, it’s impossible to provide universally applicable suggestions. We can, however, provide some ideas for experiments to get you off and running.
Replace Your 300×250 With a 300×600
This relatively ad unit offers an opportunity to devote more real estate to ads. Moreover, the larger size allows you to run more compelling ads with better calls-to-action (which hopefully translate into higher click rates).
Replace Your 728×90 With a 970×90
Similarly, there’s a larger size of leaderboard that helps the ads to stand out more to both new and returning visitors.
Familiarize Yourself with Google Experiments
It’s now easy to run A/B experiments within AdSense; there’s no reason not to have at least one experiment going at all times.
Familiarize Yourself with the Concept of “Statistical Significance
” When running experiments, it’s important to avoid jumping to conclusions based on insufficient data. (There are severalfreetools out there if you need a hand.)
Change the Colors of Your Ad Unit
This sounds like a simple suggestion, but this experiment idea can take on hundreds of variations and become a very lengthy process. Finding the optimal combination of text color, background color, and border color can take quite a while but result in a big jump in earnings.
Try the Ugliest Color Combo You Can Come Up With
It probably won’t increase your click rates or earnings, but there’s a chance that going against your guy will result in higher visibility and an increase in clicks.
Change the Link Unit Color
Link units will default to the traditional blue color normally associated with links, because this setting generally has the best performance. But in many cases a bolder color will work better, especially if links on your site are a color besides the standard blue. (For example, on MonetizePros.com we would try out orange link units.)
Put a Link Unit Under your Nav Bar.
This is within the terms of service, and will become a top earner immediately.
Insert Banner Ads Into Your Text
Ads inserted into content can be very effective at attracting attention (and thus engagement). Here’s an example of a 300×250 ad that appears between two paragraphs of an article:
Move Your Leaderboard Down
It’s common practice to put the leaderboard (728×90 ad unit) at the very top of the page, with the goal of making it be the very first thing people see. The drawback there is that as soon as visitors scroll down–which most do almost immediately–the ad unit is gone. Here’s an example of such an implementation:
That leaderboard is just about worthless; in order to view any of the content (not even the entire headline is above the fold) visitors need to scroll down and put the 728×90 ad unit out of view. Here’s a better implementation, with the leaderboard much lower on the page:
Ditch The Leaderboard
Almost every site that uses AdSense features a 728×90 leaderboard ad unit. While this size is very popular, it isn’t always the best performer because it is inherently separated from the content. Ad units that can be integrated into a site’s content, such as a 300×250, often perform better.
Shift Right to Left
All else being equal, content on the left side of your site is viewed more than content on the right side (due to the fact that most of the world reads left to right). If you have a skyscraper on the right side of the page, try moving it left.
Re-position Right Rail Ads
If you have a section of your right rail dedicated to ads, try moving it up and down relative to other content and measure the impact on earnings. For example, the screenshot below from CNN shows four of the “zones” in the right rail, with an ad in the first slot. An experiment could involve moving it to “zone 2” and measuring the impact.
Align Ads With Content
In the image above, the 160×600 ad is adjacent to the intro video. Most visitors will skip to the start of the article, which puts the ad out of sight. Moving the ad down might actually be better in this case.
Put Ads in the Comments Section
The comments section of a site is generally well below-the-fold, but typically received a very high level of engagement (which, of course, is good for ad visibility and earnings potential). SBNation.com is one example of a site that has implemented this layout:
Shut Off Other Revenue Streams
We’d generally encourage running other types of monetization efforts besides traditional banner ads and link units, such as Outbrain. But it’s worthwhile to experiment with shutting these other efforts off and analyze the impact on AdSense performance. If low paying monetization implementations are cannibalizing higher paying opportunities, you could make more money by removing the laggards.
Place Link Units in Side Rails
As mentioned above, link units are a great opportunity to increase the number of ads per page without hurting the overall user experience. There are a number of 90-pixel-tall link units that can fit easily into a sidebar, including variations that are 200, 180, and 160 pixels wide.
Make Your Ads “Omnipresent”
By setting your CSS so that ads follow visitors around, you can increase their visibility on your site
Try an Above Article Mini Banner
Placing text ads at the beginning of an article can result in high visibility for visitors expecting to begin reading a piece of content. Here’s an example:
Technical Tips Google Adsense
In addition to the forward facing design elements highlighted above, there are a number of “behind the scenes” tweaks that can be made to help the entire ad serving process run more smoothly. Maximizing your site’s speed, planning around the mobile appearance, and taking advantage of available reporting and analytics, you’ll be able to squeeze out some additional revenue.
Optimize for Mobile Traffic
The percentage of your traffic coming from mobile devices is probably larger than you suspect, and it’s growing rapidly. Check out the ad experience for your mobile visitors; if it’s sub-optimal, there may be some quick wins you can pick up.
Find a Mobile Friendly Ad Partner
Many ad networks now adjust ads automatically to render in a logical way in mobile browsers. To the right is a Media.net ad rendering on our site on an iPhone. There was no additional work required here; the same code that powers traditional desktop ads is powering this mobile-friendly ad.
Put Top Performing Ad Unit First in HTML
Since ads are filled on a first come, first served basis by AdSense, having your best performer first in the HTML will ensure that it gets the best ad available.
Use Asynchronous Ad Codes
There is a major benefit to having the ads and the rest of your site content load separately; this is an easy technical fix that will improve user experience and ad click rates.
Max Out Your Load Speed
Slow loading ads drag down not only the performance of your AdSense, but of your overall site.
Allow Multiple Ad Sizes For Your Ad Units
AdSense users are now able to give increased flexibility to ad units, allowing creative of different sizes to appear there and dynamically adjust the surrounding space to eliminate blank areas of your site. This would be very important when running experiments such as replacing a 728×90 with a 970×90.
If Possible, Use Responsive Ads
Google now offers responsive AdSense code, meaning you can equip your site to dynamically change the size of ad units displayed based on the user’s screen.
Try out Mobile Anchor Ads
AdSense now offers mobile partners a “mobile anchor ad” that sticks to the bottom of a screen when a user scrolls.
Familiarize Yourself With AdSense Reporting
AdSense features an extremely detailed, flexible reporting interface. Understanding all the data available to you there can help you become a much better optimizer.
Alternatives / Supplements
While many publishers tend to stick with one ad network, there’s no reason to limit your monetization opportunities. There are a number of additional networks out there that are capable of creating value, either as supplements or alternatives to AdSense. Unfortunately, a lot of the ad networks competing with AdSense have some pretty significant drawbacks, ranging from irrelevant ads to actually installing malware on your sites. Do your homework on these other options before you start.
Supplement With Media.net
The Yahoo! Bing Network Contextual Ads program combines the expertise of the Yahoo! Bing Network and Media.net to enable web publishers to easily and effectively earn advertising revenue. Publishers can now use the Media.net self-serve platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.
How Yahoo! and Media.net will work together for the Contextual Ads program:
Media.net will exclusively manage all technology, business operations and relationships with respect to publishers worldwide for the program.
Yahoo! will manage technology, business operations and relationships with respect to advertisers and drive advertiser sales worldwide for the program. Yahoo! will also manage all aspects of network operations to adhere to existing quality traffic standards.
Advertisers can access this publisher inventory by signing up with the Yahoo! Bing Network. Existing Yahoo! Bing Network search advertisers that have selected to distribute their ads via syndicated search partners or that have opted-in to advertise on the content network will automatically and instantly access this high-quality publisher inventory.
Google AdSense account banned
Disguise Your Ads
This one is difficult to define, since there are countless potential implementations and variations of ads on a site. As a rule of thumb, your ads should never be deceptive. It should always be clear to visitors that ads are ads; if you give the impression they’re clicking to a different section of your site, you’re misleading them and may be subject to penalty.
Run Too Many Ads
The restrictions on ad units remain somewhat low; publishers can only include three ad units per page (in addition to link units and search boxes). For many partners, it would be easy to include four or more ad units without cluttering up the page–but unfortunately you’ll have to resist that temptation.
Talk About Your Ads
Google won’t let you share too much about your successes or struggles; according to their terms, publishers aren’t allowed to share confidential information such as CPMs or CTRs. There is some ability to discuss relative performance (e.g., the percentage change in earnings resulting from a change you made), but avoid disclosing specific amounts and rates.
Think Short Term
For most publishers, there are opportunities to generate some additional earnings immediately that come at the expense of the user experience and the long term prospects of the site. It’s important to keep an eye on other metrics that may be impacted by your AdSense experiments, such as time on site and bounce rate.
Common Tips to Increase Google Adsense
Didn't find what you were looking for? Here are some of the most common questions about Google adsense:
How much does AdSense pay per 1000 views?
Apart from CPC, you will also earn from your CPM ad impressions. Irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day from 10,000 page views.
How do Google AdSense pay you?
Adsense publishers receive 68% of the click cost and Google 32%. This means that if an advertiser pays $1 for each click on his ads, the adsense publisher will get $0.68 and Google $0.32
How much are YouTubers paid per 1000 views?
If it's a CPC advertisement, then you get paid based on how many viewers click on the ads surrounding your video. Per view, advertisers on average pay $.18. If your channel receives 1,000 views, it's worth $18. Google keeps 45 percent of what is made, so a YouTuber would make (on average) $9.90 per 1,000 views
Does AdSense pay to PayPal?
The truth is Google does not support Adsense payments to PayPal, moreover, PayPal is an online payment processor and not a Bank. Google however, has several payment options for their Adsense publishers, about 3 options are available
Is Google AdSense free?
No, participation in AdSense is free. Even better, Google will pay you for clicks or impressions on the Google ads you'll display on your site. For more details on the revenue you can generate with AdSense, read our entry on earning with AdSense. You may also wish to submit an application now.
How does AdSense 2020 make money?
Use Proper Ad Placement, Search for High Paying Keywords
Can Google AdSense make you money?
Advertisers use the Adwords program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads. Publishers receive 68% of the revenue and Google 32%
How long does it take AdSense to approve?
24 to 48 hours,Adsense approval usually occurs within 24 to 48 hours now. If you follow my steps above for creating a unique site that has never been involved with Google Adsense before, you should have no issues getting approved quickly. At that point, you will receive an approval email from Google that explains the process
How much does YouTube pay per 2020?
The usual price is $10 to $50 per 1000 views of the video. So if a video is expected to generate a million views, the price for the sponsored post will be between $100000 to $500000. I know that does sound like a huge amount as compared to YouTube Partner Program or even affiliate marketing.
Tips to Increase Your Google Adsense in 2020
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