How to Use Monsterinsights in WordPress (2020)

Looking for the best Google Analytics plugin for your WordPress site? Even if you’re not a numbers person, you know analytics are important: basing your strategy on real data is the most effective way to grow your site. Our MonsterInsights review will show you how this plugin can give you the actionable data you need.

The Importance of Google Analytics and Why You Need an Analytics Plugin

If you’ve used Google Analytics before, you know that it’s a powerful tool with lots of valuable data — but it can be completely overwhelming. If you’re not an analytics expert, it can be very difficult to know where to start, or how to put that data to use.

And what’s the point of analytics if you’re not using the data to improve your site?

For most users, you just need a tool that shows you the most important data at a glance, in an easy to understand format. Data that you can put into use right away to improve your site.

A good analytics tool will help you:

  • understand what topics and formats your audience likes best, so you can create more of it
  • see how people find your site, so you can focus your efforts on the marketing tactics that work
  • set and track your conversion goals, so you know how to improve and optimize your site

If you’re an expert Google Analytics user, you can do that without a plugin. But a plugin like MonsterInsights will give you all that information at a glance, making analytics easy even if you’re a beginner.

MonsterInsights is also much easier to set up than Google Analytics. A beginner to WordPress may not know how or where to place the tracking code.

But setup with MonsterInsights is much easier — you don’t have to edit any code on your site.

Why is Google Analytics Important for Bloggers?

Once you start a blog, your #1 goal is to get more traffic and subscribers. Google Analytics help you make data-driven decisions by showing you the stats that matter. You can see:

Who visits your website?

This part of analytics answers what is the geographical location of your audience, which browser did the user use to visit your site and other important information such as screen resolution, JavaScript support, Flash support, language and more.

This data is extremely useful, and it can help in numerous ways. When getting a custom design, you can use the user data to make sure that your site will be compatible with your audience.

If most of your users don’t have Flash support, then you should avoid adding the flash element in your site. If most of your users are on 1280 screen resolutions, then make sure that your design is compatible with that resolution or smaller.

What do people do when they are on your website?

You can track where the users are going on your website, how long do they stay on your website, and what is the bounce rate (the percent of users exit your site on the first visit).

By using this information, you can decrease the bounce rate and increase your pageviews.

You can also find your most popular articles, articles that are not doing so well, and what kind of content your users are looking for.

When do people visit your website?

By looking at the hottest hours in the day for your site, you can pick the time when you publish your post. If that time zone is not compatible with yours, then you can schedule your post to meet that hour.

How do people find your website?

This section of the analytics shows you where did the users come from (for example: Search Engines, Direct Links, Referral links from another site).

It also shows you what percentage of your visitors came from each of these sources. Google analytics gives you the breakdown of each of these categories. If it is the search engine category, then it shows you which search engine got you the most traffic, Google, Yahoo, Bing etc.

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The breakdown of referral sources shows you which sites you need to work with the most. If your top referral source is Facebook, then you need to have exclusive Facebook content to make your Facebook audience feel special.

If your top referral source is an external website, then you might want to consider having a partnership with that website (guest post exchange or something else).

How do people interact with your content?

Google analytics shows how your users interact with your site’s content. It shows you what percent of the user clicked on which link on your site and much more.

You can run A/B split tests by creating content experiments in Google Analytics to understand what works best to meet your goals.

By seeing the user interactivity, you can work your content around your users. By seeing the answers to the questions above, you can focus on the strategies that work for your site and avoid strategies that don’t work.

Simply put, eliminate the guesswork and focus on stats that matter, so you can make data driven-decisions.

How to Signup with Google Analytics

Google Analytics is available for free and all you need is a Google or Gmail account to sign up. The sign up process is quite simple, follow the step by step instructions below to create your Google Analytics account.

Step 1: First you need to visit Google Analytics sign up.

You will be asked to login with your Google account. If you already have a Google or Gmail account, then you can use that to sign-in. Otherwise, you can go ahead and create a Google account for yourself.

How to Use Monsterinsights in Wordpress (2020)

Step 2: Once you sign-in with your Gmail account, you will be prompted to a screen like the one below. This is where you will signup for Google analytics with your Gmail account.

How to Use Monsterinsights in Wordpress (2020)

After that, you will be asked to provide an account name. This name will be used internally so you can use anything like your business name.

How to Use Monsterinsights in Wordpress (2020)

Step 3: On the next screen, you will be given choice to choose between a website or mobile app. Make sure you select website.

How to Use Monsterinsights in Wordpress (2020)

After that, you need to enter website name, website’s URL, country, and the time zone.

How to Use Monsterinsights in Wordpress (2020)

Once you have entered this information, click on the Next button. You will be presented with Google Analytics terms and service which you must agree to, so click on ‘I Agree’ button.

Step 4: Now you will be presented with your Google Analytics tracking code. You can copy this tracking code because you will need to enter it in your WordPress site depending on the method you use below.

How to Use Monsterinsights in Wordpress (2020)

We suggest leaving the analytics browser tab open as you may need to revisit it, once you have installed the code on your WordPress site.

Now that you have setup a Google Analytics account, let’s take a look at how to install Google Analytics in WordPress.

Future read:

How to Install Google Analytics in WordPress

There are a few different ways to setup Google Analytics in WordPress. We will show you three methods where the first option is the easiest and the last being the hardest.

You can choose the one that best suits your needs.

1. Google Analytics for WordPress by MonsterInsights

MonsterInsights is the most popular Google Analytics plugin for WordPress. Over 1 million websites use it including the likes of Bloomberg, PlayStation, Zillow, and more.

It is the easiest and by far the best way to add Google Analytics to WordPress (for all users beginners and experts alike).

MonsterInsights is available as both, a paid premium plugin, and a free version. In this tutorial, we will be using the MonsterInsights free version.

You can use the MonsterInsights Pro version if you want more advanced features like E-commerce tracking, Ads tracking, Author tracking, etc. The process of setting them up is the same.

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Let’s get started.

Install Plugin MonsterInsights

Upon activation, the plugin will add a new menu item labeled ‘Insights’ to your WordPress admin menu. Clicking on it will bring the MonsterInsights setup wizard.

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How to Use Monsterinsights in Wordpress (2020)

First, you will be asked to choose a category for your website (a business website, blog, or online store). Select one and then click on ‘Save and Continue’ button.

Next, you need to click on the ‘Connect MonsterInsights’ button

How to Use Monsterinsights in Wordpress (2020)

This will bring up a popup that will take you Google accounts where you will be asked to sign in or select a Google account if you are already signed in

How to Use Monsterinsights in Wordpress (2020)

Next, you will be asked to allow MonsterInsights to access your Google Analytics account.

How to Use Monsterinsights in Wordpress (2020)

Click on the ‘Allow’ button to continue.

The final step is to select the profile you want to track. You need to select your website here and then click on the ‘Complete authentication’ button to continue.

How to Use Monsterinsights in Wordpress (2020)

MonsterInsights will now install Google Analytics on your website. After that you will be asked to select the recommended settings for your website.

How to Use Monsterinsights in Wordpress (2020)

The default settings would work for most websites. If you use an affiliate link plugin, then you need to add the path you use to cloak affiliate links. This will allow you to track your affiliate links in Google Analytics.

Click on the Save and Continue button to save your settings.

Next, MonsterInsights will show you paid add-ons that you can access if you upgrade to PRO. You can simply click on the ‘Save and Continue’ button to skip this step.

How to Use Monsterinsights in Wordpress (2020)

That’s all you have successfully installed and setup Google Analytics on your WordPress site. Remember, it will take Google Analytics sometime before showing your stats.

How to Use Monsterinsights in Wordpress (2020)

The best part about MonsterInsights is that you can view your Google Analytics reports inside your WordPress dashboard. Simply visit Insights &raqo; Reports page to check out a quick overview of your analytics data.

2. Insert Headers and Footers Plugin

This method is not as not as good as MonsterInsights because you will not be able to do advanced tracking configuration, and you will not be able to view Google Analytics data in your WordPress dashboard.

First, you need to install and activate the Insert Headers and Footers plugin.

Upon activation, you need to visit Settings » Insert Headers and Footers page. Here you need to paste the Google Analytics code that you copied in step 4 into the headers section.

3. Install Google Analytics in WordPress Theme

This method is for advanced users who are familiar with the code. It is somewhat unreliable because your code will disappear if you switch or update the theme. We almost never recommend using this method.

Add code in header.php file

Simply edit the header.php file in your WordPress theme and paste the code you copied in step 4 right after the <body> tag.

Don’t forget to save your changes and upload the file back to your server.

Add via Functions File

You can also add Google Analytics tracking code to WordPress functions file. It will then automatically add the tracking code to every page on your WordPress site.

You will need to add this code to your theme’s functions.php file.

<?php
add_action('wp_head', 'wpb_add_googleanalytics');
function wpb_add_googleanalytics() { ?>
// Paste your Google Analytics code from Step 4 here
<?php } ?>

Viewing Reports on Google Analytics Website

Google Analytics is capable of showing you a treasure of data collected from your stats. You can view this data by visiting your Google Analytics dashboard.

How to Use Monsterinsights in Wordpress (2020)

You will see the built-in Google Analytics reports in the left column. Each section is divided into different tabs and clicking on a tab will expand it to show more options.

      • Real-time This report will show you a real time view of your traffic.
      • Audience tab will show reports to help you understand your users.
      • Acquisition reports explore where your users came from.
      • Behavior reports summarize what your users do after they arrive on your site.
      • Conversion reports show how well you’re doing against your goals.

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