12 SEO Strategy 2020: How to Create an Effective SEO Strategy

Nothing strikes fear into the heart of a business owner quite like the phrase “Search Engine Optimization” or SEO strategy. It’s a complicated process with a lot of interconnected parts. So we understand the confusion. But we also have a solution.

SEO strategies can seem like a completely foreign concept. It’s easy to fall into the trap of ignoring your SEO strategies and focusing entirely on more surface-level marketing tactics. However, a comprehensive and thorough SEO strategy can often make or break the success of your business’ online presence.

How can you be sure that your customers are able to find your business on the internet when they need to?

What is the best way to stand out amongst all of your competitors online?

The answer to these questions is simple: ensure that your SEO strategy in 2020. And you should be seeing an increase in new customers in no time!

1.Voice Search

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

How many of you do use your voice search assistant on your Android or Apple device? How many of you prefer “OK GOOGLE” over typing your search? Well, keeping in mind that you are here on this page reading this blog, we can assume that you do rely on voice search assistants more than basic typing.

Have it on your face – Voice Search is the new organic search!

Voice Search is the future of search engines.

And…Voice Search would create or kill SEO.

Voice Search would seize your house, your car, and may even take your pet for a walk in the neighbourhood park.

The hoopla is at an all-time high in popularity, and we can foresee it going higher with the days passing. The year 2020 would be a year of Voice Search (take a bow!).

Statistics to help you prepare for the voice search revolution:

  1. Come 2020, and 50% of all searches would be based on voice assistance.
  2. More or less 30% of all the searches would be done without using a screen in 2020.
  3. The percentage of households in the US (alone) owning a smart speaker would step up to 55% by 2020.
  4. The voice recognition market will be worth $601 million industry by 2020.
  5. One out of every six Americans owns a voice activated smart-speaker. That makes it 16% as per statistics.

Emerging trends in Voice Search:

  • Smart speakers drive voice search adoption

Alexa? Siri? Anyone? Many of us, for sure, do have these smart assistants as Google Home and Apple HomePod respectively as common “faces” in our households. Voice technologies have tremendously taken over the marketplace, provoking other tech giants rushing to prove their technologies too. And trust us, all of them are going to stay and rule in the days ahead.

  • Consistent improvement in Voice AI and Machine Learning

Advancement in technology like Artificial Intelligence (AI) and Machine Learning have been impacting on our ways of interacting with our smart devices, as well as the overall searching experience.

  • Global mobility of Voice Search devices

Voice search isn’t restricted to only smart speakers; the concept is more mobile than ever, and it is on a consistent rise. This trend is growing, facilitated by advances in speech recognition technology.

  • Local and Hyperlocal searches powered by voice

Local search results are the most looked for in voice search, with a regular rise in the number of users. As per Google, searches for “near me” businesses have increased dramatically over the recent few years.

How Voice Search is impacting the SEO strategies?

The good news is that Google has an accuracy rate of 95% in voice recognition. And it is consistently working to improve, along with several other technologies that are aiming the same. The global movement to fine-tune and make the voice technology perfect only implies that the marketers will have to regularly improvise and improve their SEO strategies to optimize for voice search.

Also read:

2. Mobile Friendly Website

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

Welcome to the brand new era of internet usage – summed up as mobile internet usage. Gone are the days when people used to use their phones to call and send SMS. Today, a phone, rather a smartphone is used to optimize their lives – including social networking, local searches, entertainment, essentials, shopping, paying bills, and much more.

Mobile devices have crawled in to our lives so significantly that we pick our mobile devices when we are bored, tired, curious, hungry, and even when we want to relax. Statistics say that time spent on mobile engaging with digital media has reached 3.3 hours a day for an average consumer.

Keeping in mind that need of the hour, the digital marketing strategy has taken a shift to focus on mobile dramatically. The requirement for optimizing your marketing campaigns and assets for mobile consumption has reached a peak, and the most important asset to be prioritized today is – a mobile-friendly website.

What’s meant by a website mobile-friendly?

A website is mobile-friendly when it is sized and coded for easy interaction on the small screen of a mobile device. In other words, a mobile-friendly website should be:

  1. Easy to read the text without stressing the eyes
  2. Easy to navigate – with keys, buttons, and links must be large enough to be tapped with a finger-tip
  3. Visually and aesthetically pleasing

Why do you need a mobile-friendly website?

To put it point-blank, a mobile-friendly website is needed to get and keep more customers. Irrespective of whether you are small, medium, or large business, you need to gain a competitive edge, and to maintain it in the long run.

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

How to make your website mobile-friendly?

  1. The mobile-friendly website must prioritize the information to be displayed in certain places.
  2. The website must be responsive, with the layout and display of the page automatically adjusting to the device screen size.
  3. Make the fonts easier to read, and the buttons and links clickable with finger tips.
  4. Website speed is key, and larger files, images, and videos can bring down the speed of the mobile device.

Tools: AMP Validator

Mobile-friendly website design and SEO:

With Google algorithm changing and trending every few years (and at times, months), it is extremely important to keep yourself updated to what Google wants at what point in terms of mobile-friendly websites. During the last update related to the same, Google announced that mobile-friendliness was now a ranking symbol. In other words, mobile-friendly websites would appear higher in the search results.

The algorithms still follow the same, and there have been few updates since then; each one including mobile-friendliness as a key ranking factor. It is a fact that better rankings would lead to more visits to your mobile-websites, ultimately resulting in more leads and sales.

SEO strategy in 2020 would continue to follow this trend, and would dedicatedly focus on the websites being mobile-friendly.

Also read:

3. Website Content

Website Content SEO is an integral part of SEO strategy. Without the right content on your website, it is not possible for your site to rank in search engines.

Solution?

The quality of the website content should be of supreme level. It is crucial to create and structure quality website content to keep the SEO strategy working perfectly as per the need of the hour.

Internet is a crowded space. Well, it might sound like there are so many stars in the sky, many sand on the beach, and so many atoms in a cell. So, to put it across in statistics, there are more than 1.9 billion websites that exist, more than 3.5 billion Google searches made every day, and more than 350,000 tweets sent every single minute.

How to capture your target readers’ or customers’ interest in this exploding digital universe? Isn’t it immensely challenging, to say the least? Take it on your face – less than 15 seconds is what 55% of the visitors spend on a website page. That too, on “good” websites!

Disheartening, isn’t that?

To beat the above statistics, all you need is good website writing as the ultimate key. Well-written, SEO optimized, and informative content for the web rises to the top of search results thereby grabbing reader’s attention.

How to reach there? How to hold on to your readers’ attention to your website content?

  • Know your audience.

Learn beforehand about who you are trying to reach out. Your primary audience might be your existing clients. But the secondary ones might be broader including attorneys, legal bodies, medical practitioner, or someone seeking your services. Your website content must be pleasing to the existing clients, as well as the interesting and professional to the probable upcoming clients.

  • Inverted Pyramid Model

Readers on the web don’t have long attention span. They take seconds to find whether your website content does have the information they are looking for.

For them, manage your content strategically, placing the most important messages at the top of the page, and gradually drilling down to more specific and supporting information. The end of it must be with tangential details.

  • Short, simple and to-the-point sentences

Well, crisp sentences work the best. Average readers go for sentences with 35 words or fewer. Use of easy and simple words is more engaging. Active voice scores better.

Additionally, the sentences should be visually appealing. In other words, website contents must show, and not just tell and brag.

  • Use of keywords

Optimized ones! Keyword research is extremely important in website content. Every SEO content strategy depends largely on keyword research. You have to know what your audience might be looking for, if you want to generate traffic.

Also read:

4. Video Promotion

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

What swarms up your newsfeed the most? Videos. Elevating your digital marketing presence in the most effective way is a whole lot of videos – of every taste, purpose, and age-appropriate. No matter what the content of the video is, the way it is presented builds an emotional connection with the audience. The video content gets stuck in the heads of the audience.

And guess what comes out as the ultimate achievement?

Brand promotion, and brand awareness!

And, to top it all, video promotion can be a successful SEO strategy.

Ways to make videos work in SEO strategy:

  • SERP Presence

Google doesn’t help, if it’s not attentive. The search engine definitely knows what its users want, and delivers accordingly. Videos being the most effective content type to reach and engage the audience, they increasingly populate the first page of the results.

  • Power of YouTube

Who’s not aware of YouTube – the second largest search engine in the world? Processing more than a whopping 3 billion searches every month, the sheer volume of video content is amazingly a part of the consideration that Google as a king of search engine works for promotion.

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  • Social Media – utilize it as a whole

SEO goes beyond Google, and expert SEO analysts are aware of it. Social media platforms are the most effective on that note; they increasingly search for relevant content, making search optimization of each post more relevant. There is a clear link between the performance of social media platform and Google-focussed SEO strategies.

5. UI/UX of Website

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

UI? UX? Anyone with these ABCs of web designing?

User Interface (UI) and User Experience (UX) – get introduced to two of the major specialization of web design.

While UI deals with the controls people use to interact with an app or with a website, UX is all about dealing with user behaviour and how they interact when using the app or the website.

Web design and web development are two sides of the same coin. And no prize for guessing why UI design would influence UX design.

The strategies to improve UX and SEO include:

  1. Checking the bounce rate and taking a note of the reasons for the same
  2. Monitoring average session duration is also necessary
  3. Headings are the roadmaps to guide your site visitors through your content
  4. Many website don’t have an easy to use navigation of their website that affect UX and ultimately SEO
  5. Among the ranking factor, the biggest ones are speed and performance of your website.

6. Link Building

Links are important for SEO. In other words, link building is a crucial part of holistic SEO strategy, and at the same time it should be a part of your growth strategy by generating traffic to your site directly.

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

Steps of a successful link building strategy:

  • Know your audience well
  • Make a list of websites that appeal to your desired audience
  • Well-written content is the king
  • Content must match the websites
  • Site owners must be reached out
  • Social media should be used to amplify your content

Also read: Buy Backlinks: How to Build SEO Backlinks in 2020

7. Image Promotion

Use of image in SEO is one of the best practices suggested as SEO strategy. No matter how much content play the lead, or videos grab the eyeballs in newsfeed, it is the images that have their own role to play. No wonder images are extremely vital for user experience.

Image promotion is a big part of how a web page is experienced. Thanks to the Google’s algorithm that pays attention to behaviour metrics affecting the SEO as a whole. It is reflected in user experience – bounce rate and visit duration on a web page – to name the most significant ones.

Tips to improve SEO for images:

  1. Use of relevant and high-quality images is must.
  2. Don’t forget to customize the filename of a particular image before uploading it.
  3. Do make sure to use alt tags. If you prefer to use html, you can add alt=”your alt text” to your image tag.
  4. Finding the right quality-to-size ratio is important.
  5. Don’t goof-up with the file type!
  6. Google encourages website owners to add images to sitemap.
  7. Don’t host images on third-party websites, but to your own site.

8. Schema Tags

Here comes one of the latest evolutions in SEO – Schema Tags or Markups. Though utilized the least (as of now), this new form of optimization is one of the most powerful SEO strategies available. It is a coding system that’s put on your website to help the search engines return more informative results for users.

Types of items described by Scheme? It is most widely used to provide additional information about the following:

  • Creative work
  • Event
  • Organization
  • Person
  • Place
  • Product

Tools: Structured Data Testing Tool

9. Featured Snippets

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

Being an SEO analyst, have you noticed how Google has been adding more and more information to the search results? And that doesn’t include the Adwords and organic search results, that’s included to enhance the search experience.

Here’s exactly where Featured Snippets get into the scene!

The Featured Snippets are a format that provides users with a to-the-point, direct answers to their questions. These are found right there on the search results page, and the users don’t have to click through to get a specific result.

Different kinds of Featured Snippets:

  • Text Snippets
  • Video Snippets
  • List and Table Snippets

What queries and searches give featured snippets most often?

  • DIY processes
  • Health
  • Financial
  • Mathematical
  • Requirements
  • Status
  • Transitional

Tools: Rich Snippets

10. SEO Audit

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

First things first, you need to know where you stand. It’s difficult to measure improvement in SEO rankings when you have no idea where you were starting to begin with!

Auditing your site is an important element in establishing your SEO strategies because it helps to establish a baseline understanding and easily identify where you have room for improvement.

An audit can tell you a lot about your SEO standings.

It can help you to understand:

  • Whether or not your website design is user friendly, easy to navigate, and reliable
  • If there are any issues that are causing your site to load slowly

It can also double check:

  • That your links are functioning correctly and sending users to the correct destination site
  • Your performance in search engine result pages (SERPs) for your chosen keywords
  • If your site content is optimized to ensure better conversions

Consider a site audit to be like a report card on your SEO strategy. Showing you what you are doing well and what areas you can improve on. Using this roadmap, you can easily create SEO strategies that will set your business up for success.

Get your free website analysis report today with our software. It only takes a few seconds.

11. Choose the Right Keywords

Keywords sound complicated, but they don’t need to be! They are simply the words and phrases that customers (and potential customers) use to search for a service or product online.

By working these keywords into your SEO strategies and website content, you make it easier for the search engines to find your site. They then deliver your business information to the searcher – hopefully on page one of the search results!

When choosing keywords for your SEO strategies, they should be chosen based on:

  • Relevance
  • Demand
  • Competition

It’s important to choose keywords that your potential customers will actually be searching for. You want to target words with lower competition. This way you’ll be able to attain a top ranking position faster and more easily.

To achieve this, you should be sure to include a combination of local keywords, long tail keywords and short tail keywords.

Local keywords are used to help customers find you locally by choosing to target phrases such as “near me” or include your location(s) in your keyword strategy.

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

Long tail keywords are 3 to 5 word search phrases. While short tail keywords are less specific keywords, generally just one word. These short tail keywords usually have a higher search rate but also a much higher rate of competition.

You should also consider using keywords that are optimized for voice search queries. Studies have shown that there is a continuous increase in the number of searchers who prefer using voice assistants than the usual typing. And since the way people type and speak differs, the keywords used for voice searches also vary.

For instance, while one may type “cheap pizza restaurant” when searching, this will most likely change into “what are the cheap pizza restaurants near me?” when using voice assistants. See the difference?

Voice searches are often composed of long tail keywords in a question format using natural language

12. Track Your SEO Progress

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

There’s no point in taking the time to work on your SEO strategy if you aren’t also tracking your progress! Even the best-made plans can go off the rails if you stop paying attention.

In order to optimize your SEO strategies, a periodical, consistent progress report is a necessity.

There are tons of tools out there to help you monitor the success of your SEO efforts. These type of tools allow you to:

  • Follow the improvement of your search engine ranking for various keywords
  • See increases and decreases in web traffic
  • Check how your web presence measures up against the competition
  • Show what types of content are performing best so that you can continue to develop that content strategy

Detailed analytics such as these are essential in helping you to continue improving your SEO strategy. And to help you to identify and solve issues as well as minimize costly mistakes sooner rather than later.

SEO strategy is an ever-changing landscape, with new techniques and tools being created all of the time. Rather than thinking of SEO as a one-time task to check off of your to-do list. Think of it as a regular part of your overall marketing efforts. All of your hard work will pay off if you are willing to put forth the time and energy required.

12 SEO Strategy 2020: How to Create an Effective SEO Strategy

A good SEO strategy is more than just keywords! All of these elements are an important part of a comprehensive strategy. Choosing to ignore one or more may be a huge hindrance to all of your other efforts.

Our team at JasaSEO.be SEO & Social Media Marketing is dedicated to understanding and implementing the most up-to-date and important SEO strategies so that you can focus on making your business the best that it can be!

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