However, most of the incidents will occur far from your website causing Google to take notice. Thus, we don’t settle with just on-page optimization techniques, but hope to employ off page activities as well.
Why should we entail off page SEO techniques?
Whether you are a blogger or have an online business, you require traffic. Acquiring traffic is a primal business strategy. Relying entirely on on-page optimization techniques will result in getting sub-optimal traffic which has lower conversion rates.
If in case you do fail to supplicate traffic, you fail to see leads and eventually there will be a loss of business. As a business marketer myself, I would not like to see something like that happening.
Instead of depending on a single source of business optimization, I employ several other Search Engine Optimization tactics to boost my business.
One such SEO factor is OFF-PAGE SEO OPTIMIZATION
Off-page SEO allows different search engines like Google, Bing, and others know what other sites opine about you.
If your site has built great links that direct people to other sites, then the search engines value you as a cardinal site where they direct the users to all the useful information that you’re providing.
That’s the beauty of off-page SEO techniques. How else would Google recognize your site as remarkable if you only depend on on-page optimization?
The time required for off page optimization varies from website to website. It depends on online marketing strategies employed by marketers.
Dr. Pete Meyers from MOZ states that many websites spend about 30 percent of the time on off-page SEO factors and 70 percent on on-page SEO. The other websites follow the reversed strategy of 30 percent on on-page SEO and 70 percent on off-page SEO.
However, trust me, if you are familiar with the fundamentals of on-page optimization and off-page optimization, you’ll crack through your competitors to outrank them.
However, according to Layman, on-page optimization includes what you are aiming to rank for, and off-page optimization includes ranking a business higher on SERPs. Let us go through off-page optimization in detail.
Off Page SEO Techniques & Strategy 2020 :
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