How to Promote Your Blog in 2020

In today’s post I’m going to show you exactly how to promote your blog in 2020.

In fact:

These are the same strategies that I used to grow my blog to million monthly sessions.

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How to Promote Your Blog in 2020:

  • Promote Your Blog in Guest Post
  • Update and Upgrade Old Content
  • Promote blog on Linkedin
  • Promote website on Facebook and Facebook groups
  • Promote sites on Twitter
  • Promote blogger on Pinterest
  • Promote on Reddit
  • Promote brand on Instagram
  • Collab With Other Blogs
  • Publish Posts at The Right Time
  • Create Cool Visuals, Charts, and Images
  • Double Down On List Posts
  • Podcast Bonuses
  • Speak at Events
  • Publish Posts at The Right Time
  • Create Cool Visuals, Charts, and Images
  • Double Down On List Posts
  • Start List Posts With Your Most Unique Tip

Promote Your Blog on Guest Post

If you’re just starting out, guest posting is a GREAT way to grow your blog.

There’s only one problem:

It’s REALLY hard to get people from your guest post to your website.

In fact, we study found that the average guest post brings in only 50 visitors.

average referral traffic from article

For example, a while back I published this guest post on The Buffer blog.

How to Promote Your Blog in 2020

And that single guest post brought in 471 visitors in the first month:

How to Promote Your Blog in 2020

And lots of those new visitors signed up to my newsletter.

Also read: Content Promotion Tactics

Update and Upgrade Old Content

Last year I started a Project for the JasaSEO.be blog:

Update every single post on our site.

It wasn’t easy.

But this mega project helped boost JasaSEO.be’s overall traffic 25.71% compared to the previous year:

How to Promote Your Blog in 2020

Now, 25% may not sound like a lot.

But that 25.71% increase = 410,322 more yearly visitors.

(Which is a lot)

With that, let’s dive into the steps.

First, go to the last page of your blog feed.

How to Promote Your Blog in 2020

Then, update and improve each post.

Promote blog on Linkedin and Linkedin groups

Did you know that Linkedin is the most effective B2B social network?

How to Promote Your Blog in 2020

Even if you aren’t in a B2B industry, it’s a platform you absolutely need to use for promoting your content. Your target audience is bound to be on there with the immense amount of users.

It all begins with a great profile, so let’s breakdown what one looks like first.

Use a high quality picture

A picture is worth a thousand words. If you use a photo of you after three shots of tequila with your friends at bar, don’t expect to make a good impression.

That’s why you need to get professional photos taken, or at least use ones that are formal in nature.

Work experience and education

People like to read content from influencers and experts. That’s why the influencer industry is expected to grow to $10 billion by next year in 2020.

It’s also why you need to fill out the work experience and education section of Linkedin carefully.

How to Promote Your Blog in 2020

Simply fill out this section of your profile with as much detail as possible, so you appear knowledgeable and authoritative.

Write a wicked description

The description area of your profile is an opportunity to use storytelling or showcase what makes you special.

Here’s an example of a great Linkedin profile description:

How to Promote Your Blog in 2020

It begins with a personal story that draws you in, but also mixes in how they become an entrepreneur, along with notable achievements. This is a great template to try for yourself.

Use a call to action and hashtags

Now it’s time to get down and dirty.

When you content mark on Linkedin, it’s crucial that you use a call to action to invite users to click through.

Calls to action are psychologically proven to be effective at making people make choices.

How to Promote Your Blog in 2020

Here are some more examples of calls to action you can use:

  • Act right now
  • Add to ___
  • Apply today
  • Be sure to ___
  • Book now
  • Buy now
  • Call us today for a free ___
  • Check our ___
  • Check out this ___
  • Choose ___
  • Click the button
  • Click to read more
  • Learn about ___
  • Come see ___
  • Compare ___ and ___
  • Contact us
  • Discover ___
  • Don’t forget to ___
  • Don’t miss out on ___
  • Promotion blog
  • Promotion website
  • Don’t wait

Additionally, you want to take advantage of hashtags, as these will place your content in front of more users on Linkedin. Those searching for hashtags you use will find your content, read it, and share it.

When you’re ready to share a blog post, type the pound symbol followed by a relevant phrase. Linkedin will give you some ideas via a dropdown menu, as well. Use a few at max to avoid looking like spam.

How to Promote Your Blog in 2020

The key to success on Linkedin isn’t just promoting a blog via the feed, though. You need to join groups, and post your articles there, too.

That brings me to my next point.

Promoting via Linkedin groups

Groups can have hundreds of thousands of members that will eat up your content like a turkey on Thanks Giving.

Begin by clicking the “Work” tab on the top navigation and clicking “Groups” on the sidebar popup.

How to Promote Your Blog in 2020

Here you can search for groups that are relevant to your industry. For example, you may want to search for “SEO” if you primarily publish content on search engine marketing. That way you hyper-target the best audience to interact with.

How to Promote Your Blog in 2020

Join as many of these groups as you like. The maximum amount you can be a part of is 50. Imagine the audience you will have when you reach this cap.

Once you’re ready to share a blog post, click the “Start a post” button and use the strategies you learned earlier about calls to actions and hashtags.

How to Promote Your Blog in 2020

Every time you publish a new article, share it in every group that you are a part of. Ensure that you reply to comments and remain as an active member of the group, otherwise, it looks like you’re spamming.

Also read:

Promote website on Facebook and Facebook groups

Facebook remains as the largest social networking site, and you’d be crazy not to be using it to promote blog posts. Heck, the average active monthly users is still compounding greatly.

How to Promote Your Blog in 2020

You can use it very similarly to Linkedin, where both the news feed and groups act as useful channels to share your content. Here’s how to pull it off correctly.

Create a Facebook page for your brand

Navigate to the “Pages” section of Facebook here. Click the “Create Page” from the top right afterward

How to Promote Your Blog in 2020

Next, choose the correct type of page you’d like to make. If you’re an agency or brand, choose the first option. Public speakers or solopreneurs may be better choosing the second one.

How to Promote Your Blog in 2020

Enter a page name, choose a category, and fill out the address of your business on the next page if you chose the first option. The required information isn’t much different for community or public figures.

How to Promote Your Blog in 2020

Upload your logo or a high quality photo for your page on the next step.

How to Promote Your Blog in 2020

The cover photo is the image that acts as a banner for your page, and should directly relate to what you specialize in. I recommend using it as a way to promote on SMM panel or special offers, as well.

How to Promote Your Blog in 2020

Lastly, it’s time to drive traffic! Click the “Create Post” button and paste in the URL to your blog post.

How to Promote Your Blog in 2020

Use relevant hashtags to get it in front of more people, and choose an interesting preview image.

Become active in Facebook groups

You can grow a name for yourself and drive users to your blog through Facebook groups, similar to Linkedin earlier.

Begin by typing in a phrase that relates to your industry or niche, and filtering the results by groups.

How to Promote Your Blog in 2020

Click the “Join” button on any active large groups. Once you’re accepted, you can share content as you normally would on Facebook.

It is crucial that you remain active, responding to comments, and providing further insight if anyone asks for it.

Promote sites on Twitter

A study performed by the Pew Research Center concluded that 46% of Twitter users are active on their accounts daily.

This is great news for bloggers and marketers.

Twitter is the perfect platform to share articles, get feedback, and jump into conversations. Here’s how to promote a blog via Twitter.

Slide into conversations

You probably thought I was going to say slide in someone’s DMs. That’s for another day.

Instead, you want to focus on finding conversations that are already started about something relevant to your niche and joining them.

Search Twitter for a phrase related to your brand or a recent blog post, and click the “Latest” filter.

You don’t need to interject your content like this straight away if you don’t want to, though. You can strike up a good conversation, then add a link to your blog when it makes sense.

Research hashtags

I recommend using a free Twitter hashtag research tool like Socialert. Tools like this will help you discover high performing hashtags to use when you promote a blog post.

Begin by typing in a hashtag you would like to analyze.

How to Promote Your Blog in 2020

The following page will display data for the last 500 tweets, including:

  • How many posts included the hashtag
  • How many impressions it made, along with its reach
  • Top mention
  • The countries that used the hashtag the most
  • More

Use a few hashtags that have large reaches and impressions in every post you share on Twitter. Don’t go overboard, though. Three is a good amount to aim for, but not more.

Promote blogger on Pinterest

Blogging is a heavily visual based activity. You have images, graphs, screenshots, and more pictures commonly placed throughout the content.

This is why it mixes perfectly with Pinterest.

With over 250 million active monthly users, you’d be nuts not be using it as a way to grow your blog.

Specifically, you want to post infographics that link back to your articles. Here’s how to make beautiful infographics and share them on Pinterest.

Step 1: Use Canva to make infographics

I’ve recommended Canva many times on my site because it’s plain old awesome!

It’s completely free and empowers bloggers to create stunning graphics to impress their visitors with.

Sign up for an account and click the infographic option or search for it.

How to Promote Your Blog in 2020

Choose a template from the sidebar, and replace the text and images to sum up one of your blog posts.

How to Promote Your Blog in 2020

The “Elements” tab from the left sidebar is where you fill find cartoons, shapes, lines, and other things to spice up your graphic.

Once you’re finished, click the download button from the top right.

Step 2: Create a board on Pinterest

Navigate to your profile page, and click the “Boards” tab. Select the “Create board” option alongside your existing boards if you have some already.

How to Promote Your Blog in 2020

Give it a descriptive name that sums up all of the images you will pin to it. It’s wise to separate every topic into different boards, so users can easily navigate your page.

Step 3: Upload your graphic!

Click the red plus button on the top right of Pinterest and hit “Create Pin.” Upload your infographic, and give it an exciting name and Make sure that you add the URL of the original article at the bottom of the pin, and attach it to the correct board. Once you’re finished, hit the save button!

Promote on Reddit

Oh, Reddit. It’s such a great website, but the community can be absolutely ruthless. If your content isn’t top notch, expect to get some interesting critique.

Most traffic on Reddit comes from the United States, and users spend approximately 16 minutes on the site at a time.

How to Promote Your Blog in 2020

And as they like to say, there’s a subreddit for everything. Yes, everything I’ll let your imagination go wild.

Sign up for an account and search for a subreddit related to your blog from the top right search bar.

Let’s say you blog about dogs; you would head over to the /r/dogs section.

You would then click the “Submit a new text post” from the sidebar.

How to Promote Your Blog in 2020

Make sure that you follow all of the subreddit’s rules, as you can easily get banned or your post deleted if you don’t.

Use the same title for your Reddit post as the original article. Introduce yourself, and paste the content of the article directly into Reddit’s editor. You should include a link at the end if it’s allowed on the specific subreddit.

How to Promote Your Blog in 2020

Certain parts of Reddit also allow you to create a link post, which makes the process much easier. Keep an eye out if that’s available.

The key to success on Reddit is to respond to other users, answer questions, and not use subreddits as a spam promotion tactic. Moderators will see right through it, and delete your post if so.

Promote brand on Instagram

Instagram presents images in a single stream. The lifetime of an image post on Instagram is much shorter than on Pinterest. Most interaction takes place within the first few hours of posting.

Instagram provides a unique square size for images, which is 1080 x 1080 pixels. Captions can be up to 2,200 characters, of which only the first three lines are displayed in the news feed. (If the first paragraph is less than three lines, Instagram will cut off at the end of that paragraph.) To expand a truncated post, users have to click the More link.

Try to communicate the essence of your Instagram post in the first 155 characters.

How to Promote Your Blog in 2020

Hashtags are important on Instagram, and many captions consist of hashtags only. Use the keywords of your blog post as hashtags so that as many Instagram users as possible can find your post. You can add up to 30 hashtags.

Instagram doesn’t display clickable links, but you can add a URL in your caption or point users to the URL in your profile to drive followers to your blog.

The best times to post on Instagram are midday and in the evening after work.

To promote your blog post on Instagram, start by sharing your featured image or video. Then over the following days and weeks, share other images from your blog post gallery to use different visuals to promote it.

Collab With Other Blogs

Over the last few years I’ve worked with other blogs on infographics.

How to Promote Your Blog in 2020

Super Personalized Outreach

Have you ever received a generic outreach email like this?

How to Promote Your Blog in 2020

You’re not alone.

More and more people are using blogger outreach to promote their content.

How to Promote Your Blog in 2020

And as you’ve probably noticed, they’re doing it all wrong.

Specifically, they blast out the same exact pitch to hundreds of people.

That’s the bad news.

The good news is that you can EASILY stand out.

How? Personalize every outreach email that you send.

In fact, the outreach study I mentioned earlier found that personalized messages got 32% more replies than those that used the same exact template.

How to Promote Your Blog in 2020

Publish Posts at The Right Time

What’s the BEST time to publish a new blog post?

Well, BuzzSumo and I recently set out to answer this question.

And we found that… there isn’t really a big difference between different days of the week.

How to Promote Your Blog in 2020

That said:

Every little bit helps.

And if you want to get more traffic and social shares from every post, publishing at the right time is KEY.

The thing is, the “best time” is different for every blog.

For us, we’ve experimented with publishing on Sundays at 12pm, Fridays at 7am, and Mondays at 2pm…

And we eventually figured out that publishing on Tuesdays at 11am works best for us.

But that’s not something any industry study or “best time to publish a post” article can tell you.

You gotta experiment.

Create Cool Visuals, Charts, and Images

You might have noticed that I tend to sprinkle in a handful of custom visuals and charts in every post.

How to Promote Your Blog in 2020

That’s no accident.

I recently discovered that these custom visuals get shared around (and linked to) without me needing to hustle with outreach.

For example, I asked our designer to create a visual of a page that’s optimized for voice search SEO.

How to Promote Your Blog in 2020

Bottom line? Include 2-3 visuals, charts or mini-infographics in every post. If the post does well, other bloggers will see your visuals. And a small but significant percentage will use your visuals in their content.

Double Down On List Posts

List posts are a blogging mainstay.

And they’re not going anywhere anytime soon.

Our content study with BuzzSumo found that list posts got more social shares than any other content format:

How to Promote Your Blog in 2020

This makes sense if you think about it…

People love super tactical tips and tactics that they can use right away.

And a list post has a bunch of these tactics on a single page.

In fact, when I recently analyzed which posts brought in the most traffic over the last year, 4 out of the top 10 were list posts.

How to Promote Your Blog in 2020

And I actually have a few more list posts in the works right now.

Speaking of lists posts…

Start List Posts With Your Most Unique Tip

Here’s a mistake I see a lot of bloggers make with list posts:

They put the most important and helpful tip at the top of their list.

Why is this a mistake?

Well, when someone lands on your list post they’re looking for something new.

So you need to give them your most unique strategy right off the bat.

So instead of organizing your list posts like this:

How to Promote Your Blog in 2020

Organize them like this

How to Promote Your Blog in 2020

In other words, begin and end your list with strategies that your reader probably hasn’t seen before.

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