The digital music landscape is more crowded than ever, but the proliferation of platforms and mediums has had a democratizing effect. The gates of the music industry — once guarded by labels and distributors — are now open to anyone.
That’s why the real challenge of music promotion in the 21st century is to develop a 360° marketing strategy that reaches all these audiences and connects with every potential opportunity — and to do that you need the right tools.
From platform-specific advertising managers to CRM solutions and link shorteners: every music marketing tool plays its role in creating, organizing, and distributing your content (and your message) so that it reaches the right people at the right time.
We created Spotify Bots as the ultimate tool to tie it all together: a platform that aggregates data across all channels (global or local, digital or analog) and organizes it into actionable insights that form the bedrock of your marketing strategy. Soundcharts tracks the performance of your marketing campaigns and gives you information that is critical to optimize your strategy and reach new audiences more efficiently. However, we’re far from the ONLY solution that you’ll need: other tools do the outreach and marketing legwork.
That’s why we drew up this list of our favorite music marketing tools that will help grow your career.
9 best music marketing tools
There's a million of ways to promote an artist. Get on the radio, engage in TV promotion, step up your PR game, tour, invest into digital ads, get your music synced to a hit movie (or a video game) — this list could go on and on. In fact, the entire music industry is, in a way, dedicated to connecting the artist's with their audiences and growing careers.
That is an intricate and nuanced process, and obviously, we wouldn't be able to cover it all in one blog post. However, what we can do is to share some of our favourite digital tools that can help you get the best out of your marketing budget and get some quick wins along the way.
1. Spotify for Artists
Spotify for Artists gives you the tools to optimize and improve your performance on the platform. This starts with customizing your Spotify profile and accessing critical data on playlist additions, number of streams, and number of followers/listeners.
Playlist additions are the lifeblood of Spotify performance, and Spotify for Artists gives you a direct channel to pitch your music to Spotify’s editorial team, leveling out the playing field for independent artists out there.
Spotify For Artist
2. Spotify Play Bot Streams Ultimate Edition
Spotify Play Bot Streams Ultimate Edition is a revolutionary music marketing software, it can increase your songs' views, followers and likes etc. in a very short time.
Spotify Play Bot Stream can also play, follow and like a batch of songs, lists and users etc. Spotify Play Bot always keep improvement with update everyday and it will greatly enhance your exposure on music marketing easily!
Easily Add Thousands of Plays On Spotify Songs
Spotify Play Bot Streams
Spotify Play Bot Streams Ultimate Edition Feature:
Account Manager: Manage thousands of accounts and categories easily.
Latest Anti-Fingerprint Technology: Use the latest Anti-Fingerprint technology to bypass bot detection
Run accounts using Socket (Http) Post without API: Easy and no api limit.
Run tasks 7*24 hours: Once you set the tasks, you can let it run 7*24 hours
Run Multiple Accounts and Tasks: Add and use multiple accounts with ease and configure private settings for special accounts. You can also use it to manage unlimited number of client's profiles as a service. You can add several accounts to one
Schedule Tasks: Schedule and automate single or multiple tasks continuously with ease, set different schedule time range for each account, set intervals between each schedule…
Black/White List: You can set a black/White list for follow, unfollow, like and direct message etc…, then all tasks will use the black/white list when working.
Get Content From Different Sources: When run follow, unfollow, like, post and comment etc, you can not only input data, import data list and read file, but also get get data from rss and other module's output. There are many different data source you
Spin Content Automatically: Your content can be spun to many different new content automatically.
Assign Proxies: Use public or private proxies with each of your accounts as you deem fit…
Free update: We update our software often and you can always get the newest version by using the auto-update.
best spotify bot
Spotify Play Bot Works With Most Popular Music Sites
Now Spotify Play Bot works with SoundCloud, Spotify, Napster, Deezer, and iHeartRadio. You can run these sites' tasks in one software at the same time. And we are adding more sites like google music, apple music and tidal etc. And soon, you can create a task to mix different sites' function to finish a complex task.
Spotify play bot
Spotify Play Bot Streams Ultimate Edition V9:
All SoundCloud Functions: Contains all the functions of the [SoundCloud Version]
All Spotify Functions: Contains all the functions of the [Spotify Version]
All Napster Functions: Contains all the functions of the [Napster Version]
All Deezer Functions: Contains all the functions of the [Deezer Version]
All iHeartRadio Functions: Contains all the functions of the [iHeartRadio Version]
All Pandora Functions: Contains all the functions of the [Pandora Version]
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3. Spotify Plays Booster
The best and most trusted way to send plays to your Spotify songs. The Spotify Plays Generator is easy to setup, can leave running 24/7 without issue. Send high quality plays with untraceable roots. With years in this business our software and guides have everything you need to automatically make money with Spotify.
Spotify Mass Viewer Bot
Spotify Mass Viewer Bot
Easy To Use
Don’t Buy Plays when you can generate High Quality Plays yourself!
Works on Windows XP and Up
Automatically Clicks Next Song On Set Time
Quickly Boost Play Count On Any Song
Uses Real Browsers
Repeat Playlist Automatically
Low CPU and Ram Usage
Multi-threaded to Add Thousands of Plays a Day!
Now includes mass follows and saves booster for playlist, artists, songs, and albums.
Load urls or search artist or album names.
Run multiple links and options at the same time.
Spotify Plays Booster
Spotify Play Booster Demo:
This section plays complete track of your selected music it will start from the beginning and play it to the end before switching to another account , we call this method organic play because it plays complete track like real human
You can also choose from additional available option to add the music to favorite,add to library,Enable shuffle, this helps to increase the number of your listeners
This section enables you to play your music tracks on duration you can choose to play your music for every 60 seconds then switch to another account . This helps you accumulate higher number of streams in a shortest time possible.
You can also choose from additional available option to add the music to favorite,library and Enable shuffle, this helps to increase the number of your listeners
This helps you to stream large of collection of tracks on your playlist, it contains two categories that is the fullplay and fastplay features you can choose to stream on duration or you can allow the software to play on full time
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Spotify Play Bot
Spotify Streaming bot
Spotify Streaming bot Features:
Gets you high number of streams for your song or people you are promoting
Gets you good number of followers for your playlist,artist or album
It can hold any number of accounts you loaded to it, and it comes with alot of freebies like account checker and creator
Spotify play bot comes with two version, bot 2 which is the stealth version for your own security and it supports http proxies
Spotify Account Creator Bot
Without accounts you wont be able to use this software thats why we decided to provide account reaper for free, this software helps you to get real valid spotify accounts , you can use on the software so you dont need to worry about accounts anymore and also very soon we will be giving out account creator to all our new users
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Spotify Bot Pro
Want to know how some big artist generate millions of plays & and cash out big every month? The Big Secret No One Will Tell You Is On The Video Below
Spotify Play Boosting
Get Instant Access To Spotify Bot With 4 Pc Activation
Generate Quality Plays: You can set the software any number of play duration you want.
Supports only Windows: This software supports only windows operating system.
Speed : This software was built for speed, You may notice some speed variations on different pc as a result of different computer configurations and internet speed.
Features : It supports http or https proxy, follows, full plays or trim plays based on the total number of accounts loaded on the software,it run on task process, super fast etc.
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ReverbNation is one of the largest online communities of music professionals in the world, and an excellent hub for music marketing tools across multiple channels, including (but not limited to):
Targeted advertisements on social media and streaming platforms
Crowd Reviews where users can rate your music
Viral marketing widgets
Electronic, trackable press-releases
5. Hubspot (CRM)
Hubspot is a full-suite Customer Relationship Management tool which music professionals can use to construct and carry out a cross-platform marketing strategy, then assess the success of this strategy and optimize moving forward. You can centralize all your marketing campaigns (emails, blogs, social media posts, advertisements) on HubSpot — and track exact metrics at the same time.
Your fans are scattered across dozens of platforms — so just giving them a Spotify link is probably not the best move. Content sharing is the crux of digital music marketing, and a link shortener like Amplify streamlines it in several ways:
Customize your links with artwork, metadata, or videos
Track how many people view your links
Create landing pages and smart links
Buzzstream is an outreach and PR tool that automates critical parts of link building and marketing. You can send out bulk pitches tailored to different audiences and create a link building database. Buzzstream is also an excellent way to find social media influencers in your genre.
9. Facebook Bots
Engaging with your audience in a personalized manner becomes more and more difficult as you gain traction. With social media bots, you can engage at scale and send customized direct messages to your listeners en masse.
Marketing Tools vs. Platforms: What’s the Difference for Musicians?
Music marketing platforms are streaming services, radio, and social media — all the different spaces where musicians can promote their music and connect with their audience. Marketing tools, on the other hand, can help you analyze your performance and amplify your success on these platforms.
Marketing platforms and tools work hand in hand: you can’t reach an audience without a presence on major digital platforms, but cutting through the noise and putting together a successful marketing strategy requires the right instruments — and the right insights.
6 Types of Music Marketing Platforms
Marketing platforms of the music industry can be divided into the following types:
1. Social Media
However, to build a following on social media, you need to understand the demographics of your target audience and set goals in terms of web-mentions or content engagement metrics. In the digital sharing age, your fans are the media itself, one that can sometimes be much more powerful than the conventional communication channels. However, don’t forget about other channels. Social media marketing should be just a part of your overall communication strategy.
Digital advertising can bring a lot of value since it allows you to choose not only the time and place of your communication but also the type of people you engage with. Advertising through social media (e.g. Facebook ads), search engines (e.g. GoogleAdWords), digital displays or even digital audio platforms of Spotify/Pandora allows you to target people based on demographics (age, location, income, etc), musical preferences and interests.
When it comes to physical space, OOH (out of home) advertising is perhaps the only format used by the music professionals — due to its low relative cost of reach and location-based nature. However, it remains reserved for more popular acts, targeting wider audiences.
Paid advertising is a great way to get in front of the audience, but it should be approached with caution — the acquired traffic won’t stick around for long if you’re not able to spark an organic interest across other channels and platforms.
3. CRM: Direct-to-Fan Communication
The two marketing platforms listed above help you reach new listeners, but when it comes to cultivating a loyal fan base, direct-to-fan communication is crucial. First and foremost, music is a passion and part of people’s identity. Direct engagement helps to build a deeper connection with your audience — and that is something that can come a long way in the music business.
Emails, text messages, or direct messages over social media — whether manual or via bots — will help you build a tight-knit ring of fans that will stick with you (and consistently support you).
4. Digital Service Providers
Spotify, Apple Music, Amazon Music, Soundcloud: the digital music consumption landscape is made up of dozens of DSPs. Getting in front of the audience of these platforms is a key to expanding your fan base and growing your career.
One of the most prominent channels to reach the audience of the various streaming platforms are the playlist placement. That’s why the playlist strategy is now at the heart of any music marketing campaign.
Generally, playlists on the DSPs can be divided into five types:
Official playlists, curated by a corresponding streaming platform's team
Major-owned playlists, curated by major brands
Third-party playlists: curated by independent influencers
Personalized playlists, created by the algorithms of the DSP
User-generated playlists, created by fans
The playlist space can offer a vast opportunity to reach new fans but, at the same time, it puts the artist at risk of being reduced to just another name in a long list — so you have to build your story on the other platforms to turn the streaming audiences into fans who will go out to your shows.
5. Media and Publications
Musicians should leverage all forms of media whenever possible:
Online blogs and publications are some of the best places to reach a niche audience and generate local excitement.
Appearances on TV and radio allow you to reach more mainstream audiences.
Newspapers and magazines don’t have the heft they once did, but remain the mainstays of the music industry’s “old guard.”
Synch licensing gets your music out there AND generates royalties.
Promotion of this kind free advertisement — except that it never comes for free. You need a PR strategy, a network of connections across different mediums, a press event, and a solid (and preferably data-based) pitch. News doesn’t create itself, so musicians have to work with journalists and media pros to make it happen.
Music was always the social phenomena, and the digital space has made the world more connected than ever. Digital WOM can now travel around the globe overnight and turn an unknown artist into an international sensation.
Right now, TikTok is the UGC platform on top of everybody’s mind — but the fan-driven content can live on several platforms: from Twitter to YouTube to Spotify (remember the user-generated playlists?) However, you have to remember that virality doesn’t just happen — it’s always driven by a solid strategy.
6 Best Music Marketing Platforms
The massively popular video-sharing platform is ground zero for music marketing, and the first place you should post your content:
Music is by far the most viewed category of video (27%)
95% of the most watched videos on YouTube are music videos.
2. Twitter, Facebook, and Instagram
Most of the digital world is congregated on this trio of social media platforms, so your presence on each is critical to maximizing your reach.
You know the drill. With 330 million MAU, Twitter is the playground of most influencers and budding music journalists, at the heart of all things viral and word-of-mouth. Facebook has a staggering 2.38 billion MASU, and is the most-used social media platform worldwide — and people will discover your live events. Instagram, with 1 billion MAUs, is a great place to cultivate a unique brand and visual aesthetic.
Each platform requires a tailored approach since all of them have their own niche, demographic, and most importantly, content format. Your social media marketing strategy should tie all three together — and make the best use of their corresponding advantages.
Spotify is the world’s most popular music streaming platform, controlling 36% of the global streaming market with its 217 million monthly active users. Depending on your strategy, your goal can be the placement on the editorial or label-owned playlists, which can provide colossal exposure and transform careers; or getting featured by the “middle-tail” of 3rd-party influencers. The latter is easier to reach — although it still takes time and resources — but the promotional effect of a single plug goes down accordingly.
The bottom line is: 54% of people say that digital playlists are replacing albums for them, and platforms like Spotify have driven this change. Nowadays just a single song featured on prominent playlists on Spotify can be a game-changer — and the playlists should be a center of attention for any music marketing campaign. However, don’t forget about the album — it is still a vital artist-focused format.
TikTok is the latest object of fixation in the music marketing world. The platform lets users repurpose music into sharing-friendly memes — and as it turns out those can go a long way. This is the new frontier of music marketing: making your music available to users so they can generate their own content and build word-of-mouth. TikTok is the pioneer in this budding area.
TikTok goes to show that fans are your most important source of media: they share your content, engage with it, and amplify it across mediums like YouTube, Twitter, and Facebook. But make no mistake, even Lil Nas X’s spectacular rise through the platform was part of a carefully cultivated marketing strategy that targeted platforms with viral potential.
5. Spotify Audio Ads and Pandora AMP
With a combined 150 million+ “ad-supported” users, Spotify and Pandora can offer a huge opportunity to find new audiences. Getting close to the purchase point is a holy grail of advertising, and audio ads can help you push your music to new audiences right inside the listening session.
On top of that, the streaming platforms are a great way to reach out to fans and advertise live events, since Spotify and Pandora allow you to target your fans at best possible time — when they’re listening to your music!
While it’s not the all-encompassing juggernaut it once was, radio is still one of the most potent mediums for reaching new audiences. Radio reaches 92% of Americans each week, with 49% of Americans cite radio as their primary channel for music discovery.
The power of radio varies from market to market and from audience to audience, with radio listeners generally skewing older (young listeners nowadays prefer streaming). But while it’s exact importance depends on your target audience, radio airplay is still undoubtedly a vital performance indicator and a key component of success.
No marketing strategy will make your music better, but finding new audiences for your music requires an approach that meets the digital crowds on their own ground: whether it’s listening on YouTube or Spotify, browsing Rolling Stone and PitchFork, or splicing your song into a meme on TikTok. Each of these platforms and tools will play a role in finding you a new slice of listeners, but you need the data that ties it all together — so that you’re always refining, iterating and improving your strategy.
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