You love listening to your favorite tunes, podcasts, and videos on Spotify, but have you ever thought about how Spotify can support your brand marketing? Spotify is one of the 15+ social media platforms we host on Juicer, and it’s because the platform can be an incredible addition to your business’ marketing strategy. In this article we break down what Spotify is and how to use it to go above and beyond with your brand marketing campaigns.
What is Spotify?
Spotify is a media streaming service that was founded in 2006 by Daniel Ek and Martin Lorentzon in Stockholm, Sweden. The service was launched and available to the public starting in 2008. Spotify listeners can engage with music, podcasts, and videos on the application. Spotify partners with music labels and independent artists on licensing deals to house the audio files and offer them as options to Spotify listeners.
Spotify offers several plans. First is the Free Plan that offers limited access to Spotify, with mandatory ads, and limited navigation options. If you’d like to have greater access, there’s the Spotify Premium plan, which costs $9.99 per month. This plan offers unlimited skips, the ability to download audio, and no advertisements. Spotify also offers special deals for students as well as Premium for Family, which allows multiple accounts to have Premium access for $14.99 per month.
How Does Spotify Work?
Spotify has created many different ways to navigate and interact with the audio you love on the platform. Upon opening the application, the navigation bar offers a large menu of options for users. The first two options allow users to search for a song, artist, album, or title using a search bar. They can also browse through curated “radio stations” based on genre, artist-inspired, etc. These categories are:
After the first two categories, the next batch is listed under the ‘Your Library’ division header. These categories help you easily sort through media that you’ve “Liked” (saved as one of your favorites). The Spotify category, ‘Local Files’ is also included here, which is a collection of media from your computer, or iTunes account. Here’s a full list of these categories:
Your Daily Mix
The final division of categories is ‘Playlists’. These are all the playlists that you have personally created, or a playlist you found on Spotify and ‘Followed’. It also includes Spotify’s ‘Discover Weekly’ category, a service that generates a unique playlist of songs for the user based on songs and artists they have ‘liked’. The full list of categories in this division will look different for each user depending on the playlists they are following.
Is Spotify the Right Platform for You?
As a smart marketer, you need to take a deeper look at Spotify’s user composition to understand if your target market overlaps with the user base of Spotify. Only then, it makes sense to jump onto the Spotify marketing bandwagon.
Research has revealed the following facts about Spotify users:
Region demographics: Spotify users and subscribers are mostly from Europe (36%), followed by North America (29%), Latin America (22%), and then the rest of the world (13%).
Age demographics: 39% of music listeners below 30 years of age consider Spotify as their favourite channel, making Spotify the top choice of millennial music lovers. Further age breakdown of Spotify users shows that the platform is most popular among these age groups (in decreasing order): 25-34 years, 18-25 years, and 55-60 years.
Gender demographics: A Statista survey shows that 23% of males and 20% female in the US are Spotify users.
If your audience falls into the above-mentioned groups, you need to be more active on Spotify. But that isn’t all.
What’s more, you ask? Your content and industry need to match too.
Spotify’s content is dominated by music and podcasts. If your audiences are avid music lovers, Spotify is your ideal match. If your existing and prospective clients are either from the music or the over the top (OTT) media industry, Spotify is tailor-made for you. But this doesn’t mean that other influencers can’t capitalise on Spotify’s popularity.
If you or your brand partners deal with a lot of user-generated content, you have a chance to score on Spotify as user-generated playlists are extremely popular on Spotify, as stated earlier. So, how exactly can you start with influencer marketing on Spotify?
How to Use Spotify for Brand Marketing
When we suggest using Spotify in your brand marketing efforts, your first thought might be, “My brand has nothing to do with music or bands, how does this apply to me?”. While we can understand that thought process, we’d argue that music and other audio are cultural connecting factors that can apply to many businesses, regardless as to how related music is to your product or service. Adding positively to your customer’s lifestyle and experience will help keep your brand front-of-mind. Read on to discover the top Spotify brand marketing tactics.
Create Brand Marketing Playlists
Consider creating a themed brand marketing playlist to add a bit of fun and diversity to your business’ content creation efforts. When creating the playlist it’s important to think about your brand voice. What type of musical genres and moods fit the tone of your brand? Which artists and song messages would you want your brand to be connected with in the minds of listeners? Is there a current campaign going on that you could incorporate these playlists into? The activity of creating a brand marketing playlist can be a creative way to explore deeper what your brand represents and the emotions you’d like prospective customers to experience when they engage with you. Here are a few ideas of reasons and events to tie a brand marketing playlist:
Seasonal Shifts & Holidays: Everyone gets excited about the holidays! Help make your customer’s celebrations easier and more enjoyable with seasonal and holiday inspired playlists that have your brand’s signature style attached.
Brick & Mortar Store Theme Music: Does the music you play at your brick and mortar store get frequent compliments? Open up that playlist to the public and let customers know about it!
New Product Lines: Have a new line of products or services about to launch? Consider creating a playlist around their theme to help clients celebrate (and encourage them to indulge in a purchase or two!).
Charitable Partnerships: To support your brand’s announcement of charitable partnerships, consider creating a brand marketing playlist filled with feel-good tunes that relate to the charity.
Employee Picks: If your business is centered around personal branding and personality, a Spotify playlist is a great way to help your followers connect with you- and take a peek into your favorite tunes for the gym, relaxing afternoons, or parties!
Leverage the Power of Podcasts to Market Your Brand
Spotify is investing big bucks into podcasts after acquiring podcast startups like Gimlet and Anchor earlier this year. For brands and influencers, this is another avenue to connect with their audiences. With the revival of radio culture, especially in Latin America, podcasts have also risen in the popularity charts.
Unlike social platforms where users spend maximum time browsing and swiping, podcasts get undivided attention from listeners for 30, 60, or even 90 minutes. This sort of engagement is almost unheard of among digital circles.
Spotify is planning to insert targeted ads into podcasts in real-time after collating its rich customer insights. Using the Streaming Ad Insertion technology, Spotify will study a user’s tastes, location, and age to identify ads that will be received favourably by the user. So how can influencers leverage podcasts on Spotify?
Besides creating great content for podcasts, influencers need to pay special attention to distribution methods. An efficient distribution will ensure that your podcasts reach the right audiences.
You can use these battle-tested hacks to perfect your podcast distribution strategy:
Promote your podcasts across channels: You can collaborate with cross-channel podcasts specialists such as Phoebe Robinson to get more visibility for your podcasts. Of course, you will have to spread the word through your website, blog, and social channels too. Apps like Anchor and Simplecast will upload your podcasts and publish them on Spotify, Apple Podcasts, Google Podcasts, and other hosting platforms. They also offer real-time analytics on your show’s performance.
Optimise your podcast’s title and the headline: You can research names that are creative, unique, and contextual for your podcast episodes.
Market Your Brand With Paid Ads
The third way to use Spotify as part of your brand marketing efforts is to engage with paid advertisements. While you may already be utilizing Google Ads to promote your website, or traditional advertising like commercials or billboards, Spotify is a fresh way to get your message out. There are a few ad options to consider on Spotify. The first is signing up to be an advertising partner with Spotify. These ads are displayed to users with Free accounts. Another option is connecting with podcasts that are related to your brand’s niche and having an ad featured in episodes of the show. This ad will often remain in the podcast episode forever, unlike rotating ads that cycle through on the Free Spotify plans.
Use Spotify Bot for Marketing
The best and most trusted way to send plays to your Spotify songs. The Spotify Plays Generator is easy to setup, can leave running 24/7 without issue. Send high quality plays with untraceable roots. With years in this business our software and guides have everything you need to automatically make money with Spotify. With a Spotify Account Creator available after purchase you can use thousands of accounts to send Plays to Playlists, with direct link or search function.
Easily Add Thousands of Plays On Spotify Songs
Easy To Use
Spotify Account Creator
Don’t Buy Plays when you can generate High Quality Plays yourself!
Works on Windows XP and Up
Automatically Clicks Next Song On Set Time
Quickly Boost Play Count On Any Song
Uses Real Browsers
Repeat Playlist Automatically
Use Facebook or Spotify Accounts
Low CPU and Ram Usage
Multi-threaded to Add Thousands of Plays a Day!
Now includes mass follows and saves booster for playlist, artists, songs, and albums.
Load urls or search artist or album names.
Run multiple links and options at the same time.
Demo Spotiy Plays Booster
Spotify Play Bot Streams Ultimate Edition
Spotify Play Bot Streams Ultimate Edition Feature:
Account Manager: Manage thousands of accounts and categories easily.
Latest Anti-Fingerprint Technology: Use the latest Anti-Fingerprint technology to bypass bot detection
Run accounts using Socket (Http) Post without API: Easy and no api limit.
Run tasks 7*24 hours: Once you set the tasks, you can let it run 7*24 hours
Run Multiple Accounts and Tasks: Add and use multiple accounts with ease and configure private settings for special accounts. You can also use it to manage unlimited number of client's profiles as a service. You can add several accounts to one
Schedule Tasks: Schedule and automate single or multiple tasks continuously with ease, set different schedule time range for each account, set intervals between each schedule…
Black/White List: You can set a black/White list for follow, unfollow, like and direct message etc…, then all tasks will use the black/white list when working.
Get Content From Different Sources: When run follow, unfollow, like, post and comment etc, you can not only input data, import data list and read file, but also get get data from rss and other module's output. There are many different data source you
Spin Content Automatically: Your content can be spun to many different new content automatically.
Assign Proxies: Use public or private proxies with each of your accounts as you deem fit…
Free update: We update our software often and you can always get the newest version by using the auto-update.
Spotify Play Bot Works With Most Popular Music Sites
Now Spotify Play Bot works with SoundCloud, Spotify, Napster, Deezer, and iHeartRadio. You can run these sites' tasks in one software at the same time. And we are adding more sites like google music, apple music and tidal etc. And soon, you can create a task to mix different sites' function to finish a complex task.
Buy Spotify Play Bot Streams Ultimate Edition:
Spotify Play Bot
Spotify Streaming bot
Spotify Streaming bot Features:
Gets you high number of streams for your song or people you are promoting
Gets you good number of followers for your playlist,artist or album
It can hold any number of accounts you loaded to it, and it comes with alot of freebies like account checker and creator
Spotify play bot comes with two version, bot 2 which is the stealth version for your own security and it supports http proxies
Spotify Account Creator Bot
Without accounts you wont be able to use this software thats why we decided to provide account reaper for free, this software helps you to get real valid spotify accounts , you can use on the software so you dont need to worry about accounts anymore and also very soon we will be giving out account creator to all our new users
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Spotify Bot Pro
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Spotify Play Boosting
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Generate Quality Plays: You can set the software any number of play duration you want.
Supports only Windows: This software supports only windows operating system.
Speed : This software was built for speed, You may notice some speed variations on different pc as a result of different computer configurations and internet speed.
Features : It supports http or https proxy, follows, full plays or trim plays based on the total number of accounts loaded on the software,it run on task process, super fast etc.
Buy Spotify Bot
Do you want to have more Spotify plays and build your audience? With real and fast Spotify streams you will improve your ranking in the charts. Give your song the exposure it deserves, with our Spotify plays and your track will automatically increase in the Spotify Ranking. We ensure you that totally unique users will stream your track, so all plays are absolutely real and eligible for royalties. That’s a win win!
BENEFITS OF BUYING SPOTIFY STREAMS:
Looking more succesful. It not only gives you a great look and reputation, it also improves the change that your tracks show up in search ranks or computer generated playlists that will increase your popularity even further!
Reach your desired fanbase. Spotify promotion helps you to gain more new listeners to your music, who can start following you and become your fans.
You are directly increasing the popularity of your music and you as an artist, because tracks are ranked on Spotify by the total number of plays and recent frequency of plays.
You can stay focused on making music. You’ll have more time to produce a professional song and spending less time promoting your music.
You improve your royalty rates by the amount of plays you buy. And you will boost your sale, by reaching more people.
Your track will be found much better. You get more visible as soon as a song has many Spotify Plays.
SAFETY OF BUYING SPOTIFY PLAYS
Your safety is important to us. We don’t want you to get banned, that’s why our team gives your song real plays/streams from real accounts. The average time that the audience stream your song 2 minutes! Your plays will be evenly distributed throughout the day to maintain a steady growth, increasing your visibility and popularity. Be aware other suppliers may use bad quality and result in bans or blocks.
BUY SPOTIFY STREAMS FOR YOUR TRACKS
Spotify is the major online streaming platform, with 70 million active users and a catalog of more than 30 million songs. Getting promotion for this platform will give your tracks not only plays but popularity and revenue from your music royalties as well.
HOW DOES IT WORKS
After the payment of the order is done (and you fulfill the requirements), you will receive a confirmation from us. JasaSEO.be LLC delivers plays to your tracks. Ordering plays takes a minute and then you can sit back and JasaSEO.be LLC takes care of the rest. Our large partner network will deliver huge amounts of plays in short time.
Please read the requirements carefully! No refund will be given when you do not meet all the requirements.
Requirement 1: Song availability
The song has to be available in all countries – so no geo-restrictions.
Requirement 2: Monthly Listeners
Depending on how many spotify streams you want to buy, you need a minimal number of monthly listeners which is outlined below:
Order size (amount of Spotify plays)
Required minimum number of monthly listeners
Minimum of 20k monthly listeners
Minimum of 20k monthly listeners
Minimum of 50k monthly listeners
Minimum of 100k monthly listeners
Minimum of 100k monthly listeners
Minimum of 100k monthly listeners
Minimum of 200k monthly listeners
Spotify Starter Package
3K Plays + 300 Saves + 300 Follows
No password required
Orders start in minutes
PREMIUM plays from TIER 1 countries only! USA/CA/EU/AU/NZ/UK
If you don’t have enough monthly listeners to meet the requirements or you just want to grow your monthly listeners, you can also buy Spotify Premium Plays.
Buy Spotify Plays
BUY SPOTIFY FOLLOWERS
If you don’t have enough monthly listeners to meet the requirements or you just want to grow your monthly listeners, you can also buy Spotify Followers. You’ll be able to verify your artist in the streaming platform and increase your monthly plays in hours with our Spotify followers. Spotify Followers also extends your reach of your tracks.
BUY SPOTIFY PLAYS FOR YOUR SONGS
Buy Spotify Monthly Listeners
How long will I have to wait until I see results
Spotify generally update their statistics once a day around 10:00pm EST although it can take up to 4 days before you actually see results in the amount of plays, especially with new tracks. Spotify will accumulate the plays and you will see them in the next update. This will increase your status/plays bar. Besides that, it will also increase your monthly listeners and popularity. Not only does this give you a great look and reputation, it also improves the change that your songs show up in search ranks or computer generated playlists increasing your popularity even further!
Will I earn from royalties, and if so, how much
All our delivered plays are legit and count for royalties however it’s quite difficult to calculate how much royalties you’ll earn exactly. Spotify does not provide a precise explanation about their royalty system.
A way to check this is using “https://resources.audiam.com/rates/” to get an estimate.
If you are interested in knowing how Spotify royalties work, check the official information for Spotify artists.
How long will it take to complete the order
Our estimated delivery time for the “normal service” depends on the size of the order and is outlined below:
1,000 plays – 200 plays/day
5,000 plays – 250 plays/day
10,000 plays – 375 plays/day
20,000 plays – 500 plays/day
50,000 plays – 750 plays/day
100,000 plays – 1,000 plays/day
250,000 plays – 1,500 plays/day
500,000 plays – 2,250 plays/day
1,000,000+ plays – 3.000 plays/day
For any other delivery speed please check out our “premium service”.
Also be advised that if you order the same song multiple times (in example for different countries) these will be processed one by one.
So for example: If you order “song-x for 1k plays US and 1k plays UK” we will process 1k US first and once that is finished we will process the 1k UK.
How can I get the Spotify URL for my song
1) Go to your song on Spotify
2) Click on the button with the 3 dots (At right of the “play” and “save” button)
3) Use the option: “Copy Song Link
Can I stream an album instead of a track
With our Fast Delivery service we do not provide an option to stream a complete album at once. (we do with our premium service!).
As work around what we will do when you give us an album, or multiple tracks which point towards the same album, is stream each track separately thereby increasing delivery times.
A CLIP ON HOW TO GET THE CORRECT TRACK-URL FOR YOUR SONG
One account, Promote everywhere.
JasaSEO.be LLC is the one stop shop for Spotify promotion! It doesn’t matter if you are on your iPhone, iPad, Laptop or Desktop pc you can use our services on all devices at any time.
Publicizing Your Spotify Presence
So you’ve jumped in and selected one or more ways to add Spotify to your brand marketing strategy. Congratulations! The next step is making sure that your existing customer base knows you now have a Spotify presence so that they can engage, and hopefully share with their friends as well.
Social Media: Each of the Spotify brand marketing strategies we’ve explained are excellent opportunities to create promotional content for social media. Share a graphic with a link to the Spotify content via social media, and maybe even pull a snippet of the audio to share as a video to give followers a teaser!
In-Store: If your brand has a brick and mortar store, create a sign or fliers to distribute to guests who walk in.
Email: If you’ve developed a strong email list, consider creating a special email message to get the word out about your playlist or podcast episode, too!
Add Spotify to Your Social Media Aggregator: One of our favorite ways to publicize a brand’s Spotify presence is by adding Spotify as one of the platforms linked to a social media aggregator tool. That way, all your Spotify updates will automatically be added to the feed on your website!
Ready to Start Your Spotify Influencer Marketing Campaign?
Nobody would have imagined that Spotify would become an influencer marketing platform, but it has. If done well, marketing on Spotify is a sure-shot way of reaching out to music-loving audiences. Using the right influencers can further widen your reach. So, what are you waiting for? There’s no better time to get started with influencer marketing on Spotify. Use your Spotify bot and SMM panel, invest your music in the future And armed with the guide above, you’re ready to get started today.
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