That’s the hot question in the mind of just about every indie musician on the planet. And with good reason. There are plenty of inspiring stories of musicians who got one song on a crazy-popular playlist and can now pay all their bills with their Spotify checks. It can definitely be the best way to get your music heard if you can get on a popular playlist. So – how to get on spotify playlists?
Every time your song is streamed on Spotify you make a fraction of a cent. If you’re just getting a few streams a day from your fans, those payouts can be seriously underwhelming. But if your song gets thrown on a top Spotify playlist with thousands of daily listeners, those cents can really add up.
So today we’re going to show you how it’s done, walk you through how the Spotify playlist system is set up, give you some ideas that could make your songs more appealing to those mysterious Spotify playlist curators, and show you once and for all how to get your music on Spotify playlists.
I want to get this out of the way right up front – there’s no way to game the system here. It’s going to take a lot of hard work on your part to build up your Spotify plays, listenership, and credibility.
And it’s probably going to take some time. Just like other platforms, Spotify has an algorithm that rewards artists who spend a lot of time on and put a lot of energy into the platform.
On top of that, the quality needs to be there. If you want your songs to stand next to some of the world’s best tracks on playlists with millions of followers, your song needs to sound the part. Make sure you’re A/Bing your songs to ensure you’re hitting the production quality.
How the Spotify Playlist System Works
On Spotify, not all playlists are created equal. The most popular Spotify playlists are extremely competitive and usually owned and curated by either Spotify or a major label. Companies or indie labels own some playlists, and individuals like you and me own the rest. In most cases, you’re going to have to work you way up the ladder. So let’s go through the pyramid one by one.
Spotify-curated playlists are at the top of the pyramid. Some of these playlists (like Coffee Break, undercurrents, and Global Funk) are smaller and more niche with tens of thousands of followers. While the top Spotify playlists like Rap Caviar, Are & Be, and Today’s Top Hits have upwards of a million followers.
A lot of times, the songs that make it to big Spotify playlists have been tested on the smaller ones. They primarily look at Spotify data like plays, skips, and finishes to decide how well a song is performing. If your song performs well you have a greater chance of getting on playlists and staying on playlists for longer.
It’s also important to note that some Spotify playlists are curated by Spotify playlist curators, while others like Fresh Finds use an algorithm to populate the songs based on each user’s particular tastes.
Major Label-Curated Playlists
Next we have the major label-owned playlists. Sony owns Filtr, Warner owns Topsify, and Universal owns Digster. These playlists get a decent amount of real estate on the Spotify browse page and are often used to plug label artists in order to get some plays and hopefully land a spot on a Spotify playlist.
And finally we have playlists that are curated by independent spotify playlist curators. I’m grouping these all in the same category but there’s a pretty big range here. Indie labels, big radio stations, and big-time music bloggers own some playlists. Others might be owned and curated by Joe next door.
How to Get Your Music on Spotify Playlists
Getting your songs on Spotify playlists is going to be a game of working your way up the ladder we just talked about. There’s a lot you can do here, so let’s go through some ideas one by one and some ideas that will show you how to get your music noticed.
1. Sign up for Spotify for Artists
Creating a Spotify for Artists account will instantly get you verified, which can only help boost your credibility. Plus, you’ll get access to all kinds of cool features like analytics and notifications when you’re music is added to playlists. Keep track of this data as much as you can and try to notice trends. What causes you to get more streams? What causes you to get more followers?
2. Direct Fans to Spotify to Get Some Activity Going
Remember, many Spotify playlists look at data like plays, finishes, skips, and listen duration, and many individual playlist curators will want to use tracks that are already getting some love, so anything you can do to get some social proof behind your songs can only help you in the long run.
Share links to your Spotify page on social media. Include a link on your website. Maybe send out an email here and there encouraging fans to follow you.
That being said, the more active you can be on Spotify in terms of releasing new music, the easier it will be to get fans excited about following you. Maybe opt to release a new single every few months to keep the buzz up.
3. Create Your Own Spotify Playlists to Promote Your Music
Next, you should start creating your own Spotify playlists to promote your music. Again, this just gives you another reason to share Spotify links out to your fans.
Try curating playlists based off mood or activity and include tracks from bands and musicians you’re really digging right now (and sprinkle a few of your songs in there as well). Don’t go overboard with plugging your own songs here. You want these playlists to feel authentic.
Another cool idea is to collaborate with a bunch of musicians on a playlist. Come up with a cool idea or a theme, add in some of your songs, throw in other songs, and play the part of a radio DJ. When you collaborate like this, you’re exposing your playlist (and your songs) to a bigger audience. Which means more fans and more plays.
4. Pitch Your Songs to Independent Spotify Playlist Owners
Before you start pitching, you need to figure out what playlists you’re going to target. Do some searches with keywords that fit your genre and musical style. And then, start compiling some of the best fits into a spreadsheet. Include the playlist name, a link, the follower count, the owner, and any contact info you can find.
It isn’t too difficult to get in touch with Spotify playlist curators since most link up their accounts to Facebook. The key is to approach them with the intention of forming a relationship. Many playlist owners will get tons of generic emails and messages each day from hopeful artists looking to make it big on Spotify.
The better approach is to connect with them, compliment their playlist, and maybe suggest a song or two (not your own) that you think would fit. Pitch your music only after you get an authentic dialog going. Remember, they are people too with their own agendas, so treat them with respect.
You’ll be more successful with this strategy if you start small and work your way up the ladder. Someone with a playlist with a few thousand listeners will be much more open to your pitch than someone who has hundreds of thousands of followers. Once you get a successful track record you can start moving up.
Keep in mind too that playlist owners are always looking out for fresh new tracks to include. Chances are, if you get some placements on other playlists, you may very well get included in others.
5. Support Playlists that Include Your Songs
When your song gets placed on a playlist, do everything you can to support that playlist and ride the wave.
Share out a link to social media telling fans how awesome the playlist is. Especially when you’re dealing with independent Spotify playlist curators, giving back is a surefire way to form a good, long-term relationship.
6. Get Featured on Blogs
A lot of music bloggers have their own Spotify playlists, and getting a good review or two can potentially get you a spot on their playlists.
7.Submit Directly to Spotify Playlists
You can now submit new releases directly to Spotify for consideration in playlists through your Spotify for Artists account. With a few caveats. The track must be unreleased. And you need to submit it at least 7 days prior to the scheduled release date. You can only submit one track at a time (you can submit a new one after your first track is officially released). And finally, you need to submit information and data along with the song. This includes information like genre, mood, instrumentation, and cover/original. Spotify will use this information coupled with the data they already have compiled on you and your music to potentially find a place for it on playlists.
Best Tools For Music Marketing!
Easily Add Thousands of Plays On Spotify Songs
As an artist, it can often be frustrating to have to constantly put out content knowing that it is barely getting the interaction or recognition it deserves on platforms like Spotify. If you have a relatively new account with few followers and plays, you get exposed to fewer potential listeners, and chances are you will remain in that limbo for several months or even years.
So what can you do to grow your account rapidly? Well, that’s where Spotify bots come in. They are a great solution if you are looking to grow your account in a massive way within a short period of time.
Here is a detailed look at the two best Spotify bots to help you get the most from the platform.
1. Spotify Plays Booster
The best and most trusted way to send plays to your Spotify songs. The Spotify Plays Generator is easy to setup, can leave running 24/7 without issue. Send high quality plays with untraceable roots. With years in this business our software and guides have everything you need to automatically make money with Spotify. With a Spotify Account Creator available after purchase you can use thousands of accounts to send Plays to Playlists, with direct link or search function.
Spotify Streams Bot Feature
Easy To Use
Don’t Buy Plays when you can generate High Quality Plays yourself!
Works on Windows XP and Up
Automatically Clicks Next Song On Set Time
Quickly Boost Play Count On Any Song
Uses Real Browsers
Repeat Playlist Automatically
Low CPU and Ram Usage
Multi-threaded to Add Thousands of Plays a Day!
Now includes mass follows and saves booster for playlist, artists, songs, and albums.
Load urls or search artist or album names.
Run multiple links and options at the same time.
Spotify Bot Demo
Why you should get our Spotify Play Booster
I wont stand here to tell you other program they sell out there don’t work, they do but before you buy any software there are basic things you need to consider:
Check if the software was developed with real programming language Secondly you need to consider memory consumption and speed
Finally durability: most spotify bots out there were not created with real programming language, they were created with bot generator software, which makes most of the bots to freeze alot, becomes slow, unable to launch multiple browsers etc.
Today i proudly stand to tell you that our platinum spotify play booster was designed with the best technology and still maintain stealth human emulation, we have two version of our software the basic and platinum, you will know their difference on check out page
This section we give detailed explanation of the parts that made up spotify play booster and how they work
This section plays complete track of your selected music it will start from the beginning and play it to the end before switching to another account , we call this method organic play because it plays complete track like real human
You can also choose from additional available option to add the music to favorite,add to library,Enable shuffle, this helps to increase the number of your listeners
This section enables you to play your music tracks on duration you can choose to play your music for every 60 seconds then switch to another account . This helps you accumulate higher number of streams in a shortest time possible.
You can also choose from additional available option to add the music to favorite,library and Enable shuffle, this helps to increase the number of your listeners
This helps you to stream large of collection of tracks on your playlist, it contains two categories that is the fullplay and fastplay features you can choose to stream on duration or you can allow the software to play on full time
Warning this will take longer period of time if you have large collection of tracks on the playlist because it will play each track on that playlist one after the other It also have shuffle, add to library and favorite features like others
2. Spotify Play Bot Streams Ultimate Edition
Spotify Play Bot Streams Ultimate Edition is a revolutionary music marketing software, it can increase your songs' views, followers and likes etc. in a very short time.
Spotify Play Bot Stream can also play, follow and like a batch of songs, lists and users etc. Spotify Play Bot always keep improvement with update everyday and it will greatly enhance your exposure on music marketing easily!
Spotify Play Bot Streams Ultimate Edition Feature:
Account Manager: Manage thousands of accounts and categories easily.
Latest Anti-Fingerprint Technology: Use the latest Anti-Fingerprint technology to bypass bot detection
Run accounts using Socket (Http) Post without API: Easy and no api limit.
Run tasks 7*24 hours: Once you set the tasks, you can let it run 7*24 hours
Run Multiple Accounts and Tasks: Add and use multiple accounts with ease and configure private settings for special accounts. You can also use it to manage unlimited number of client's profiles as a service. You can add several accounts to one
Schedule Tasks: Schedule and automate single or multiple tasks continuously with ease, set different schedule time range for each account, set intervals between each schedule…
Black/White List: You can set a black/White list for follow, unfollow, like and direct message etc…, then all tasks will use the black/white list when working.
Get Content From Different Sources: When run follow, unfollow, like, post and comment etc, you can not only input data, import data list and read file, but also get get data from rss and other module's output. There are many different data source you
Spin Content Automatically: Your content can be spun to many different new content automatically.
Assign Proxies: Use public or private proxies with each of your accounts as you deem fit…
Free update: We update our software often and you can always get the newest version by using the auto-update.
Spotify Play Bot stream Works With Most Popular Music Sites
Now Spotify Play Bot works with SoundCloud, Spotify, Napster, Deezer, and iHeartRadio. You can run these sites' tasks in one software at the same time. And we are adding more sites like google music, apple music and tidal etc. And soon, you can create a task to mix different sites' function to finish a complex task.
Publicizing Your Spotify Presence
So you’ve jumped in and selected one or more ways to add Spotify to your brand marketing strategy. Congratulations! The next step is making sure that your existing customer base knows you now have a Spotify presence so that they can engage, and hopefully share with their friends as well.
Social Media: Each of the Spotify brand marketing strategies we’ve explained are excellent opportunities to create promotional content for social media. Share a graphic with a link to the Spotify content via social media, and maybe even pull a snippet of the audio to share as a video to give followers a teaser!
In-Store: If your brand has a brick and mortar store, create a sign or fliers to distribute to guests who walk in.
Email: If you’ve developed a strong email list, consider creating a special email message to get the word out about your playlist or podcast episode, too!
Add Spotify to Your Social Media Aggregator: One of our favorite ways to publicize a brand’s Spotify presence is by adding Spotify as one of the platforms linked to a social media aggregator tool. That way, all your Spotify updates will automatically be added to the feed on your website!
Ready to Start Your Spotify Influencer Marketing Campaign?
Nobody would have imagined that Spotify would become an influencer marketing platform, but it has. If done well, marketing on Spotify is a sure-shot way of reaching out to music-loving audiences. Using the right influencers can further widen your reach. So, what are you waiting for? There’s no better time to get started with influencer marketing on Spotify. Use your Spotify bot and SMM panel, invest your music in the future And armed with the guide above, you’re ready to get started today.
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