In this post, we will discuss the best SEO plugins for WordPress 2020 which can help to improve different aspects of SEO and increase the overall visibility of your site.
The optimization process is extremely important for every website because search engines like Google can bring you tons of traffic – if your site is optimized properly. If your site is about a geo-specific business, you can optimize it for local search, too.
Now, if your site is on WordPress, there are some amazing SEO plugins that you can use in your site to get tons of organic traffic from search engines like Google. Before you start the optimization process, you must understand the basics of SEO. Here is a great SEO beginner guide
WordPress is considered one of the most SEO-friendly content management systems. It makes the process of optimizing your site easy. All you need is to make sure that you use a quality WordPress theme for your blog which is optimized properly, and then top it up with a WordPress SEO plugin.
Top 20 Best SEO Plugins for WordPress in 2020
Search Engine Optimization(SEO) is an enormous source of organic traffics for most of the websites. In this article, we will share 20Best SEO Plugins for WordPress that will improve the SEO of your website.
1. Yoast SEO
Yoast SEO is one of the most popular WordPress SEO plugins, with more than five million active installations to date.
It’s also the “main” SEO plugin we use on the Ahrefs Blog.
What can you do with it? Lots of things.
Create an XML sitemap
Verify your site in Webmaster Tools (Google, Bing, Baidu, Yandex, etc.)
Exclude (“noindex”) certain types of content from being indexed in search engine results (e.g., categories, tags, media pages)
But that’s all sitewide stuff. What about at the page-level?
Yoast adds a meta SEO box to all posts and pages. Here, you can set custom title tags, meta descriptions, Open Graph Tags, canonicals, and meta robots tags
There’s also a feature that shows how well the page is “optimized” for your target keyword.
However, we don’t recommend paying much attention to this.
The functionality is very basic and looks at things like the placement of exact-match keywords in titles, subheadings, and the content itself. None of these things are major ranking factors, and aiming for a perfect score will often make your content worse.
The Readability analysis is slightly more useful, as this tells you how easy or difficult your content is to read (Flesch Reading Ease score). It also grades your sentence lengths, subheading distribution—that kind of thing.
Bottomline? Installing Yoast SEO is a good starting point for most WordPress site owners.
2. All in One SEO Pack
With more than one million downloads, All in One SEO pack is one of the most popular SEO plugins for WordPress. This plugin offers you all of the features and options which you may need to create an SEO friendly site using the WordPress platform.
This is a beginner-friendly plugin which helps you to optimize your site for search engines without any custom settings. Once you are familiar with the settings and options, you can set it up as per your requirement.
All in One SEO pack will automatically optimize the titles of your blog posts for search engines like Google and others. The advanced users overwrite the default meta details and have different titles, and set any meta description and any meta keywords that they might need.
3. Rank Math
Rank Math is perhaps the most powerful WordPress SEO plugin on the market.
It pulls off the rare feat of being feature-packed and user-friendly. There’s even a setup wizard that guides you through the installation process, and it has the nicest UI of the bunch.
So what does it have that Yoast and the other competitors don’t have?
Google Search Console integration
Redirection (301, 302, 307, 410, 451)
Rich snippets markup (14 types).
Card previews for Facebook and Twitter
It also has a 404 error monitor, which looks for visitors hitting 404 (dead) pages and then lets you know the URLs and number of times they’ve been hit.
You can then eliminate these issues by redirecting or reinstating the dead page or removing internal links to the 404. Rank Math even tells you the referer so you can see where the link was clicked.
If you’re looking to migrate to RankMath, you can import your existing settings from Yoast or All in One SEO Pack.
The SEO Framework is yet another strong alternative to Yoast and the All in One SEO Pack.
Functionality-wise, it doesn’t have much that the others don’t have, although it is more lightweight.
5. Easy Table of Contents
Google recommends breaking long pieces of content into logical sections with associated on-page anchors.
Ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just “Section 2.1”), and that your page includes a “table of contents” which links to the individual anchors.
That’s what this plugin does—it adds a table of contents to your posts and pages to make them easier to navigate.
Here’s what it looks like in action:
Because a table of contents makes long pages less daunting, it can have a positive knock-on effect on SEO and improve things like time on page, bounce rate, and dwell time.
If it finds any, it tells you the HTTP status code (e.g., 404, 410), anchor text and source of the link. That makes it easy to find and fix.
Because the plugin runs in the background all the time, it can continuously check for broken links and alert you by email should any pop-up.
But perhaps the best feature is that you can fix links in a couple of clicks, and in bulk.
For example, here’s a broken link that the plugin found on my website. If I click “unlink,” then the dead link will be removed from the post.
Perhaps even more useful is the fact that it suggests replacement links, and you can swap out the dead link for a working one in one click—without ever having to dig into the post itself.
It also tells you about 301 redirects, and there’s also an option to fix those in bulk by replacing the redirect link with the final destination URL.
So, what’s the downside?
Unfortunately, the plugin can slow down your website and use a lot of bandwidth. It’s not something that we would recommend running if you have super cheap or slow hosting. In fact, one user reported losing around 20% of his traffic when running the plugin—presumably because it has a negative effect on site speed for other users.
So your best bet is to run it every now and again and then deactivate in between.
DO YOU WANT TO FIND BROKEN LINKS ON YOUR SITE WITHOUT SO MUCH STRAIN ON YOUR WEB SERVER?
Crawl your website with a third-party tool like SEO Checker.
This looks for broken links on your website, plus over 100 other technical and on-site issues.
Shortpixel compresses and optimizes the images on your website.
Because images are usually the slowest files to load when someone visits your site, image optimization can have a noticeably positive effect on page speed—which is a ranking factor as of 2010.
It’s super easy to use. Just install, choose your settings, and then it will automatically optimize and serve any images you upload in the future.
Compression options available are lossy, glossy, and lossless, and it supports Retina 2x images.
It works with JPG, PNG, GIF, PDF documents. There’s an option to convert to WebP, although that seems a bit hit and miss currently.
For existing images, there’s a bulk image optimizer. Run that, and it’ll optimize all images already on your site in line with your settings.
A3 Lazy Load is a simple plugin for enabling lazy-loading of images.
Enable this, and images outside the viewport (visible area on the screen) won’t get loaded until they become visible upon scrolling. This improves page speed, which, to reiterate, is a ranking factor.
For the most part, it works out of the box. Just install and activate.
If you want to exclude certain pages from lazy-loading images, that’s possible in the settings.
You can also exclude certain types of images from lazy-loading.
For example, images in Gravatars.
9. HREFLANG Tags Lite
Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. This helps them to serve the right version to their users.
Redirection is a simple plugin for implementing 301 redirects.
Using it is super simple. Enter the source URL and target URL, then hit “add redirect.”
For more advanced users, there’s the option to use regex matching for redirects, ignore trailing slashes, ignore URL parameters, and so forth.
Best of all, it’s 100% free. There’s no premium version.
11. WP Super Cache
Caching is critical if you want your website to load as fast as possible.
What is caching?
Normally, each time a browser requests a web page, the server has to do a bunch of complex (and time-consuming) calculations. It retrieves the latest posts, generates the header and footer, finds your site’s sidebar widgets, and so on. However, in many cases, the result of all these calculations will be exactly the same. Wouldn’t it be great, then, if we could simply make the server remember the final result, instead of processing each request separately? This’s exactly what caching does!
What WP Super Cache does, then, is create static HTML versions of all the dynamic content on your website. It then serves those pages to visitors instead of the slower-loading dynamic versions.
The end result is the same, but web pages are served faster. It’s a win-win.
For most users, enabling the basic caching functionality is enough.
It’s that simple.
For more technical users, there are some advanced settings to play around with (e.g., disabling caching for visitors who have a cookie set.)
An important thing to note when using a caching plugin like this is that you should clear the cache whenever you make a change on your site. Otherwise, it won’t show up for visitors right away.
Long story short, it helps speed up your website.
It also integrates with Shortpixel to optimize and convert images to WebP format, which are then cached and served from Shortpixel’s global CDN to make things even faster. (This is entirely optional. Just select the checkbox in the settings to enable).
LetsEncrypt offers SSL certificates for free, and a lot of hosts support this initiative. But installing an SSL certificate isn’t all you need to do. You also need to permanently redirect the HTTP version of your site to the HTTPS version.
Really Simple SSL makes this, well… simple. Just install, and check the box in the settings.
It can also help fix mixed content (i.e., when both secure and unsecure content is loaded over SSL) on your site, which is a common problem when making the switch. Once again, all you have to do is check a box.
Anit-spam filters spam comments without requiring a captcha.
Spam comments don’t usually cause big SEO issues as long as the links in your comments section are nofollowed. But Google states that comment spam is still harmful in several ways and that they might remove or demote pages overrun with user-generated spam to protect the quality of their search results.
That means spammy comments can still negatively affect your SEO even if they’re nofollowed.
Luckily, the Anti-spam plugin makes avoiding spammy comments easy.
It’s easy enough to “nofollow” links in WordPress if you know HTML. Just add a rel=“nofollow” tag in the code/text editor.
16. Premium SEO Pack
As the name suggests, this is a premium SEO plugin that will help you to optimize your site for search engines and make more money. This plugin comes with a minification tool which will help you to make your site quick and offer a great experience to your users.
This is a high-quality, comprehensive SEO plugin that offers everything which you may need to optimize your site. This plugin will help you to improve the internal link building on your site which is really important from an SEO perspective, as it will help you to optimize the images on your site which is another very important factor as the images can bring you a lot of traffic if they are optimized properly.
It handles the rich snippet functionality for your site so that your posts stand out in the search results. It will handle the 301 redirections for your site so that you can easily redirect any page to another.
This SEO pack plugin will offer you the sitemap required for your site; it also offers you the XML sitemap for the videos on your site. It can handle everything you need to optimize your site for social media sites like Twitter Cards and Facebook Planner so that your posts are shared automatically.
This plugin also handles the on-page optimization feature for your blog and can mass optimize your posts if required. Title & meta, Google Analytics, 404 pages, backlink builder, are some of the other highlights of this plugin.
This plugin offers you some additional benefits like the SERP tracker. With this tool you will be able to track the search engine ranking of your keywords in a user-friendly dashboard within your site, so you will not have to spend any extra amount to keep track of your site in the search results.
17. WP Meta SEO
Another powerful SEO plugin for WordPress, WP Meta SEO will always keep you updated regarding the SEO status of your site with its impressive dashboard. The plugin is very easy to use and the settings are quick and easy to understand.
The real magic of this plugin is in the bulk SEO processing feature. The act of editing each data for all the posts on your site separately can be extremely time-consuming, and the bulk editing option solves this issue.
18. W3 Total Cache
The performance and SEO of your site goes hand in hand. It is extremely important for a site to be quick and user-friendly, and search engines like Google emphasize a lot on the user experience. W3 Total Cache is a must-have a plugin in case you want to improve the performance of your site.
Squirrly SEO plugin helps you to create content that is human as well as search bot friendly. So, it will help you to get better ranking in search results and keep your users engaged.
With this plugin, you can get SEO related stats, get weekly SEO audits and find the best keywords for your site to get more traffic. You can use this plugin along with WordPress SEO by Yoast.
This plugin will intimate you if your content is up to the mark regarding SEO and you can publish it when it is 100% green because that will mean your content is 100% SEO friendly.
The squirrely plugin helps you by providing you real-time advice to optimize your articles while you are writing or editing them.
20. All In One Schema Rich Snippets
Rich snippets improve how your post looks in search results by providing more info about the post. Rich Snippets are very interactive and can display photos, star ratings, price, author, etc. – which will make your blog post stand out from the competition.
A good quality WordPress SEO plugin is a must for each and every WordPress site. Though many WordPress theme frameworks come with their set of SEO settings, it is recommended to use a plugin instead of using the built-in theme SEO functionality because if you change your theme in the future, you, will lose all of your SEO settings.
Make sure that you use a quality SEO plugin but do not overdo it with too many SEO plugins.