Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Yoast SEO is a very popular WordPress plugin for SEO and has over 5 million active installations. The very statistic is proof that it is a solid option trusted by a lot of people.

On the flipside, we have Rank Math from MyThemeShop. Although the plugin’s popularity is low in comparison to Yoast SEO, it has great reviews and an awesome collection of features.

This brings the question, which one should you choose – the one that’s popular with a massive user base, or the one that’s promising and boasts a handful of useful features?

This is a very common problem for WordPress users. The CMS (Content Management System) boasts a laundry list of plugins, which makes it difficult to find out which one will work the best for you. This is more so the case when every plugin calls themselves “The Best”.

What Makes SEO so Important?

You see, search engines like Google and Bing, use search algorithms to find and rank the most relevant websites by the search term. And the critical takeaway from this is that the site that ranks at the top takes away 70% of all traffic. That’s huge!

So if you want your site on the top of the SERP (Search Engines Result Page), you need to optimise your content properly. However, this need not be too difficult, and WordPress users can easily streamline the process using SEO plugins like Yoast SEO or Rank Math.

Which WordPress SEO Plugin Should I Use?

Let’s pin Yoast SEO against Rank Math to find out their pros and cons, so you can make an informed decision as to which WordPress SEO plugin is best for you.

Yoast SEO vs. Rank Math Comparison

  • Rank Math SEO Plugin
  • Yoast SEO Plugin
  • Import Data From Other SEO Plugins
  • Rank Math Vs Yoast – User Interface
  • One Time Set up Wizard
  • Keyword Optimization Throughout The Post
  • Content Analysis In Rank Math And Yoast SEO
  • Tracking Of Keywords Ranking
  • Inbuilt SEO Analysis Function
  • Preview Of Blog Pages
  • Internal Linking Suggestion
  • Broken Or Changed Links Redirection Manager
  • Role Manager – For Multi Authors Blog
  • Rank Math vs Yoast SEO – Advanced Robots Meta (Snippet)
  • Google Schema Rich Snippets
  • No-follow All External Links
  • Rank Math Vs Yoast SEO – Content Readability Check
  • Full Control Over Breadcrumbs
  • Inbuilt Sitemap
  • Robotstxt And htaccess Files
  • Plugin Support
  • Paid Or Free
  • Yoast vs Rank Math Updates
  • A quick list points of Rank Math vs Yoast SEO plugin
  • Final Verdict

Rank Math SEO Plugin

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Rank Math SEO plugin is very new and launched in 2018 by MyThemeShop.com. MyThemeShop is a well-known name in the field of WordPress themes. Rank Math is free for everyone. In a very short span, Rank Math is becoming a choice of webmasters. It has 70,000+ downloads at the time of writing this post.

Yoast SEO Plugin

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

I am not hesitant to call it a King of SEO plugins. Yoast was created by Joost de Valk in 2010. In a very short time of periods, Yoast became a major player in the SEO industry due to its simple interface and capability. However, with the time other plugins also came in the market and few old such as All In One SEO but could not become popular as Yoast. It has 5+ Millions of downloads at the time of writing this post

Import Data From Other SEO Plugins

This is a major part if you are moving to any other SEO plugins. If you have a big site and thought to move another SEO plugin can be very hectic if your new SEO plugin does not provide a function to import SEO settings from old plugins.

Rank Math has the capability to import old SEO settings in it. It can easily import SEO settings from two major plugins; Yoast SEO and All In One SEO. It will show you an old SEO plugin and import option. Including other plugins settings as well such as XML sitemap, Redirection plugin, etc. Rank Math has these options integrated into it.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Yoast SEO also has the same function but I did not see it working. Probably it only works with All In One SEO Plugin. I installed two SEO plugins but it shows a message that “Yoast SEO did not detect any plugin data from plugins it can import from“.

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Rank Math Vs Yoast – User Interface

Rank Math – User Interface

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

This can be a turn off for some people, especially when functionality and aesthetics don’t need to be mutually exclusive traits. This holds even truer when you consider how Rank Math implements a visually attractive interface which not only looks and feels modern but also enhances the user experience.

Yoast SEO – User Interface

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

As far as UI is concerned, Yoast SEO focuses more on functionality than aesthetics. Sure, you can get everything done with all the options neatly organized under well-defined categories. But there is no helping the fact that the Yoast SEO UI seems a bit bland and uninspired.

One Time Set up Wizard

Rank Math and Yoast both have one time set up wizard. Where Yoast has few major settings in the wizard and another side Rank Math shows many settings in one time set up wizard.

Keyword Optimization Throughout The Post

Both plugins are good in keyword optimization. Yoast and Rank Math both calculates keyphrases. However, with Rank Math, you can optimize your post for up to 5 keywords or keyphrases where Yoast doesn’t provide this function free of cost.

The following parameters are common in both plugins to calculate keyword throughout the post.

  1. Focus keyword in SEO title
  2. Focus keyword in SEO Meta Description
  3. Focus keyword in URL
  4. Focus keyword in subheadings
  5. Focus keyword in the image alt attribute
  6. Focus keyword used at the beginning of SEO title

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Rank Math also calculates keyword in the first 10% of posts as well which is good for writing. Yoast calculates the same thing in the first paragraph. I don’t think it is good for writing an SEO friendly post. Nobody can force a focus keyword in the first paragraph. Your first paragraph can be ended only in one line.

Yoast tells you that if you over-optimized your post or not with keyword matched counts. Which is good for SEO.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

But Rank Math lacks here. Rank Math does not tell you that you over-optimized posts or not. However, it too shows a count of the keyword but no hint it is over-optimized or not.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

It will only show you the keyword density and count but will not tell you that you over-optimized your post or less optimized, the color will be in grey in both instances, you have no idea what happened. 🙁

However, if you click on the question mark in the blue circle, there is a message put by Rank Math that, “There is no ideal keyword density percentage but it should not be too high the most important thing is to keep the copy natural.”

Content Analysis In Rank Math And Yoast SEO

Both plugins check many parameters to analyze a blog post. Yoast shows them in Good or Bad and Rank Math gives the number out of 100. However, you can also check all parameters in detail in both plugins.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

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Tracking Of Keywords Ranking

Rank Math has this unique function to track your keyword ranking in Google. You don’t need to open the Google Search Console or any other SEO tools to check keywords ranking.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Rank Math made your work easy. It integrates with Google Search Console and shows data in Rank Math.

Yoast does not provide this function.

Inbuilt SEO Analysis Function

Rank Math has an inbuilt SEO analysis function. You can audit your blog at any time. No third party software is required. Yoast does not have this type of function.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Preview Of Blog Pages

Both plugins are showing your page/post preview for Google, Facebook, and Twitter.

Internal Linking Suggestion

Rank Math shows internal link suggestions as well. Yoast also has the same function but not for free users.

Broken Or Changed Links Redirection Manager

We all need to incorporate internal links and external links in our website for enhanced user experience. However, these links can generate errors like 404 – page not found, if the concerned link targeted has been removed. Likewise, your site can also have broken links as well.

All these can create a negative impact on the user and can result in increased bounce rate. However, the issue can be quickly resolved using a redirect manager. Now both Rank Math and Yoast SEO offer a dedicated and powerful redirect manager.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Rank Math and Yoast both have advanced broken links redirection manager but Rank Math gives you it free and Yoast charges for it.

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Role Manager – For Multi Authors Blog

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

The role of manager functionality, as you can guess by the name, allows you to control the roles and level of permission different authors have on your website. The feature is useful to multi-author websites running over 100 authors working together to create quality content.

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Now to ensure all authors can produce SEO optimized for your website, Rank Math incorporates a Role Manager functionality, a feature which Yoast SEO skips out. But in defense of the later, if its a simple blog or website with you as its only author, then the extra functionality seems somewhat meaningless and rather intrudes as bloat.

Rank Math vs Yoast SEO – Advanced Robots Meta (Snippet)

Google started focusing on the snippet and in a blog post, Google clearly said that they are focusing on Snippet. You probably received some error message in AMP pages in Google Search Console that image size is small.

Rank Math quickly adopts the Google update and released a new version of the plugin. I still don’t see this in Yoast.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Google Schema Rich Snippets

Rank Math has inbuilt Google Schema Rich Snippets for different categories. I don’t see this in Yoast SEO.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

No-follow All External Links

If you want to set no-follow all external links including image links, you can do it in Rank Math by changing one setting. Yoast has no function to do no-follow external links in bulk.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Google released a few more tags for links such as “Sponsored” and “UGC”.  Rank Math is quite ahead from others to make changes in its SEO tool. You need to decide what type of link you have, “no follow” or “sponsored”. No third party plugin is required.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Rank Math Vs Yoast SEO – Content Readability Check

Both SEO plugins analyze the readability of the copy you wrote and calculate the Flesch Reading Ease score.

Yoast SEO has plenty of parameters to calculate the content readability score.

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Whereas, Rank Math has fewer points to calculate content readability

Yoast SEO vs Rank Math SEO Comparison 2020: Which SEO Plugin is the Best?

Full Control Over Breadcrumbs

Both are giving you full control over your blog’s breadcrumbs. However, you may not require this option as almost all WordPress themes clubs are adding inbuilt breadcrumbs function.

Inbuilt Sitemap

Rank Math and Yoast both are providing an inbuilt sitemap functionality. Both notify search engines; such as Google and Bing once a post gets published.

Robots.txt And .htaccess Files

Both plugins give you an option to handle your Robots.txt and .htaccess files. WordPress doesn’t have default Robots.txt file.

Plugin Support

Rank Math is providing full support for all users. MyThemeShop is on the top when anyone asks for support and Rank Math is a product of MyThemeShop so you can expect a priority support from the Rank Math team.

Yoast also provides support but only for premium users.

Rank Math is completely free till now. Yoast SEO is not completely free It charges $89.00 for a year.

Yoast vs Rank Math Updates

Yoast SEO releases too many updates almost every third day it releases an update. Where Rank Math releases less in comparison to Yoast. Yoast updates annoy sometimes

Final Verdict

Rank Math and Yoast SEO both are good. Yoast has a long history and a huge user base where Rank Math is a very new but the parent of Rank Math; MyThemeShop has a strong presence in the WordPress theme’s industry and popular for his excellent themes and support.

Rank Math Vs Yoast SEO, Who Wins?

Sometimes Yoast comes up and sometimes Rank Math. We found no one is winning at this time. Yes, definitely Rank Math is providing lots of options in a single plugin and free of cost where Yoast has fewer options and everything not free.

 If you see by a point of view of functionalities, Rank Math clearly triumphs over Yoast. It again depends on your need such as Role Manager: I don’t need that function but maybe you need.

⇒ If you see by a point of view of simplicity and less optimization, Yoast clearly wins here. Yoast looks very easy to handle. Many of the functions Yoast itself handles such as subpages example.com/page2/.

Rank Math earlier had some stability issues. Rank Math team pro-actively fixed all bugs or issues immediately. It looks stable now. You can use it without any fear. Yoast WordPress SEO plugin has no such issues.

Rank Math did many changes in it and making it very simple for everyone and adopting updates very fast. Once I left it but again started using it.

Let me know what you think about both plugins.

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